cleaning vs. killing of brands
Post on 14-Jul-2015
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The very little Difference
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The very little Difference between Cleaning
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The very little Difference between Cleaningand Killing
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The very little Difference between Cleaningand Killing of Brands
TK TKA Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
The very little Difference between Cleaningand Killing of Brands
TK TKA Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko A Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
TK TKA Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
First,
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First, let me introduce you ...
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First, let me introduce you to a good Friend who helps me out with this...
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Please say Hello to...
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Please say Hello to...Leon
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He is a professional Killer and Assassin who refers to himself also as a „Cleaner“
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He will show us the Difference between
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He will show us the Difference between
„Cleaning“
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„Cleaning“
and „Killing“
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And he will do all the dirty Work for us...
TK TK TK TK TK TK TK TK TK TKThank you, Leon...
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The first Mission:
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The first Mission:
A cleaning Job just before Breakfast.
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Hhhmmm... Tasty!
TK TK TK TK TK TK TK TK TK TKLet’s see what Leon suggests...
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Leon?
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Leon? Leeeeon?
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...
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...Soooo...
TK TK TK TK TK TK TK TK TK TK...ready when you are, Leon!
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Wow!
TK TK TK TK TK TK TK TK TK TKThat was fast...
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Got some more?
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Here you go!
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Nice Job!
TK TK TK TK TK TK TK TK TK TKWould be good to have a Bun now...
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Got rid of all theJunk and the Color and it is
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Got rid of all theJunk and the Color and it isstill a verysweet Brand !
TK TK TK TK TK TK TK TK TK TKIt works because of the Font.
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Second Mission:
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Second Mission:
Another cleaning Job in the Morning....
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Got Milk?
TK TK TK TK TK TK TK TK TK TKMaybe you, Leon?
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Wham!
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Wham! Bam!
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Yeeee-Haaaw!
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If it ever would be that clean in my Kitchen!
TK TK TK TK TK TK TK TK TK TK(And all what’s left is Font and Color)
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We got a few more Jobs waiting for Mr. Cleaner...
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So let’s pick up the Pace!
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One.
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One. Two.
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One. Two. Three.
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Well, Leon knows his Math...
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Crunchy!
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Munchy!
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Punchy!
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Now this realy cracks !
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Fizzle...
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Shizzle...
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Manizzle...
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Sweeter than Snoop Doggs Gin&Juice!
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Bang!
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Bang! Bang!
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Bang! Bang! Bang!
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Seems like a Fun-Job!
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Let’s see,
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Let’s see,what we have cleaned so far...
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The whole Bunch:
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...full of Colours and Crap...
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Cleaned...
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In Fact, very clean – but still Brands!
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Capiche?
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Crappy & Shitty
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Nice & Clean
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...but still...
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Brands!
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Because we did not change the Font!
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And now,
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And now, let’s see ...
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And now, let’s see ... what happens if we dare to
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And now, let’s see ... what happens if we dare to touch the Font !
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Because now,
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Because now,
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Because now,
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Because now, we go for...
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Because now, we go for...
the Killing!
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And we sure do have some nice and serious killing Jobs left for Leon...
TK TK TK TK TK TK TK TK...so, here we go:
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First:
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First: Kill
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First: Kill a
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First: Kill a Cleaner!
TK TK TK TK TK TK TK TKNot even a Shadow of the Brand is left...
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Killed all what kept it alive
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Killed all what kept it aliveand what wasits own Face:
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Killed all what kept it aliveand what wasits own Face:The Font.
TK TK TK TK TKThis is Fun! Let’s kill some more...
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Just like 1,
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Just like 1, 2,
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Just like 1, 2, 3,
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Just like 1, 2, 3, 4!
TK TK TK TK TK TKNothing is worse than a dead Beer!
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Kiss,
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Kiss, Kiss,
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Kiss, Kiss, Kiss,
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Kiss, Kiss, Kiss, Kiss.
TK TK TK TK TK TKSeems like the Kiss of Death.
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Pop
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Pop - Pop
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Pop - Pop - Pop
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Pop - Pop - Pop - Pop
TK TK TK TK TK TKNothing pops here anymore.
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Ou,
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Ou, Ou,
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Ou, Ou, Ou,
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Ou, Ou, Ou, Ouch!
TK TK TK TK TK TKTalking about a killing Headache.
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Om
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Om-nom
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Om-nom-nom
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Om-nom-nom-nom
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Even Cookie Monster would not like that.
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Let’s see,
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Let’s see,what we have killed so far...
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Before the Killing:
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Each One is easily to identify as it’s Own...
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And afterwards:
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As if they are from one Brand only!
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Capiche?
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Before the Killing:
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Genuine and outstanding Brands.
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And afterwards:
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Just like an Army of Clones!
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Dead & gone...
TK TK TK TK TK TK TK TK TKBecause we killed what kept it alive:
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The Font!
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So,
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So, let us compare:
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Cleaning
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Cleaningversus
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CleaningversusKilling
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Cleaning:
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The Way it is:
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...full of Colours and Crap...
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Nice & clean.
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But still Brands because of the Font!
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versus
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Killing:
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Full of Life.
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Personalities in a big Market.
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Dead & gone.
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Anonymous No-Name Products!
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Capiche?
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So:
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So:Please!
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So:Please!Please!
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Please!Please!Please!
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Don’t go and kill your Brand
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Don’t go and kill your Brandby changing its very own Font.
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Just don’t
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Just don’t let the bad Guys win.
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Just don’t let the bad Guys win.
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Just don’t !
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Thank You!
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Thank You! For Your Time and Patience,
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Thank You! For Your Time and Patience, and Besson/Gaumant for the Pictures,
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Thank You! For Your Time and Patience, and Besson/Gaumant for the Pictures,as well as Antrepo for the Artwork.
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Thank You! For Your Time and Patience, and Besson/Gaumant for the Pictures,as well as Antrepo for the Artwork.
Concept, Copy and everything elseby Tim Karsko.
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Thank You! For Your Time and Patience, and Besson/Gaumant for the Pictures,as well as Antrepo for the Artwork.
Concept, Copy and everything elseby Tim Karsko.
Feel free to spread, but don’t forget to mention.
And Yes: It is written in English by using german Caps. That’s the Way we do it...
And Yes: It is written in English by using german Caps. That’s the Way we do it...
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