class 4

Class 4-5, COM 540

PR Topics: Social MediaPractices and Analysis

Sept. 19, 2013

Step-By-Step presentations

Takeaways:• How easy is this platform

to immediately understand and use?

• What do we think of this platform’s utility in PR?

Step-By-Step presentations

• Did going through the step-by-step process help your understanding of this platform?

• Did sharing presentations help in others’ understanding?

Murthy 2

• Twitter in context• Part of a long line of

communication innovation• McLuhan’s ‘global village’• Interconnectedness and

awareness of others

Murthy 3

• Theorizing Twitter• The medium is not

divorced from the social• “Event Society”• “People are in the world,

and that’s real” -- Ev

Ethics andethical concepts

• Vallor, Stanford (2013)

Social Media ROI

• http://www.youtube.com/watch?v=ypmfs3z8esI

• http://www.youtube.com/watch?v=QUCfFcchw1w

Listen, interact, react, “sell”

Social ROI

• Kumar, Mirchandani, MIT Sloan

• Paine, Comm. World

Analytics tools

• Google Analytics• HootSuite• Klout• Google Alerts• TweetDeck• Paid tools

Next class

• No in-person meeting scheduled

• Discussion questions to be posted Friday, due Wednesday

• Selected readings assigned