class 4
DESCRIPTION
TRANSCRIPT
Class 4-5, COM 540
PR Topics: Social MediaPractices and Analysis
Sept. 19, 2013
Step-By-Step presentations
Takeaways:• How easy is this platform
to immediately understand and use?
• What do we think of this platform’s utility in PR?
Step-By-Step presentations
• Did going through the step-by-step process help your understanding of this platform?
• Did sharing presentations help in others’ understanding?
Murthy 2
• Twitter in context• Part of a long line of
communication innovation• McLuhan’s ‘global village’• Interconnectedness and
awareness of others
Murthy 3
• Theorizing Twitter• The medium is not
divorced from the social• “Event Society”• “People are in the world,
and that’s real” -- Ev
Ethics andethical concepts
• Vallor, Stanford (2013)
Social Media ROI
• http://www.youtube.com/watch?v=ypmfs3z8esI
• http://www.youtube.com/watch?v=QUCfFcchw1w
Listen, interact, react, “sell”
Social ROI
• Kumar, Mirchandani, MIT Sloan
• Paine, Comm. World
Analytics tools
• Google Analytics• HootSuite• Klout• Google Alerts• TweetDeck• Paid tools
Next class
• No in-person meeting scheduled
• Discussion questions to be posted Friday, due Wednesday
• Selected readings assigned