clarke university apparel guidelines · pdf file · 2017-08-07clarke university...

UpdatedAugust2017

ClarkeUniversityApparelGuidelines

Aconsistentidentityacrossallmediumsisessentialtopromotingandmaintainingabrand.Toensurethis,ClarkeUniversityhasestablishedthefollowingstandardsforapparel,definedasanyitemwornbyanindividual(including,butnotlimitedtoshirts,pants,headwear,footwearandouterwear).

EachpieceofapparelproducedforClarkeshouldcomplywiththesestandardsand,withtheexceptionoftheWhitlowCampusStore,mustbeapprovedbytheClarkeUniversityMarketingandCommunicationOfficepriortoproduction.

OfficialApparel

UniversityIdentityOnlyofficialapparelorderedmayusetheClarkeUniversitylogomarkandtypeface,representinginanofficialcapacity.

ThefollowingversionsoftheClarkeUniversityidentityarerecommendedforapparelusage:

Horizontal

Vertical

Thefollowingmayalsobeused,butrequireapprovalfromthemarketingandcommunicationoffice.

Primary

Horizontal1

Wordmark

Requirementsforuse:

1. Theidentitymaybeusedinoneofitssixcolorvariants.Apparelmaynotfeaturetheuniversityidentityofthesamecolor(e.g.navyfabricwithnavyandwhitelogo).Thecolorvariantsareasfollows:

- Navy- Gold- White- Navyandwhite- Goldandwhite- Navyandgold

UpdatedAugust2017

2. Useoftheidentitymaybeplacedonthefollowingmaterialcolors

- Navy- Royalblue- Gold- Yellow- White- Gray- Black- Denim

3. Eachapparelproduct’sfeatures,styleandqualityvary.Itisrecommendedthatyouconsultwiththemarketingandcommunicationofficeonhowtobestreproducetheuniversityidentity,whetherbyembroidery,screenprinting,appliquéorcombination.

4. Forartworkanddesigntobeprovidedtovendors,pleasefilloutthemarketingandcommunicationprojectrequestonlineatwww.clarke.edu/marketing.Pleasebesuretospecifyfiletypeneeded.

AthleticsIdentityThefollowingversionsoftheClarkePrideidentityarerecommendedforapparelusage:

Horizontal

Primary

Thefollowingmayalsobeused,butrequireapprovalfromthemarketingandcommunicationoffice.

Vertical

Vertical2

Wordmark

Lionhead andshield

Lionhead Lion

UpdatedAugust2017

Requirementsforuse:

5. Theidentitymaybeusedinoneofitssixcolorvariants.ApparelmaynotfeaturethePrideidentityofthesamecolor(e.g.navyfabricwithnavyandwhitelogo).Thecolorvariantsareasfollows:

- Navy- Gold- White- Navyandwhite- Goldandwhite- Navyandgold

6. Useoftheidentitymaybeplacedonthefollowingmaterialcolors

- Navy- Royalblue- Gold- Yellow- White- Gray- Black- Denim

7. Eachapparelproduct’sfeatures,styleandqualityvary.ItisrecommendedthatyouconsultwiththemarketingandcommunicationofficeonhowtobestreproducethePrideidentity,whetherbyembroidery,screenprinting,appliquéorcombination.

8. Ifyouneedlogosand/orgraphicstobeprovidedtovendors,pleasefilloutthemarketingandcommunicationprojectrequestformonlineatwww.clarke.edu/marketing.Pleasebesuretospecifyfiletypeneeded.

9. AlloutsidevendorartworkanddesignmustbeapprovedbythedirectorofathleticsbeforesendingtotheClarkemarketingandcommunicationofficeforfinalapproval.Themarketingandcommunicationofficemaybeabletoprovidedesignservicesbyrequest.

Non-OfficialApparel

Non-officialapparelconsistsofanyitemthatdoesnotfeaturetheClarkeUniversitylogomarkandtypefaceandisorderedbyclubs,teamsandorganizations.ItmaydisplaytheClarkeUniversitynameand/ortheClarkePrideidentity.Innon-officialapparel,thePrideidentityisconsideredasubstitutefortheofficialuniversityidentity.

WithoutPrideIdentity

1. Anycolorcombinationfornon-officialapparel(thatdoesnotincludethePrideidentity)maybeusedEXCEPTTHEFOLLOWINGcombinationsofotherlocalcollegesanduniversities:

- Blackandgold- Purple

2. AllartworkanddesignmustbeapprovedbythedirectorofstudentactivitiesbeforesendingtotheClarkemarketingandcommunicationofficeforfinalapproval.Themarketingandcommunicationofficemaybeabletoprovidedesignservicesbyrequest.

UpdatedAugust2017

WithPrideIdentity

Requirementsforuse:

IfthePrideidentityisbeingusedonnon-officialapparel,pleaseseesectionaboveentitled“AthleticsIdentity”

ApprovedVendors

Toensurequality,ClarkeUniversityhaspre-existingrelationshipswithavarietyofvendorswhoprovidematerialsandoftenhavespecialpricingforClarke.Followingarepreferredvendors.Ifyouwouldliketouseanothervendorforapparel,pleasecontactthemarketingandcommunicationofficebeforeyouplaceanorder.

PlaneArtDesigns-3033AsburyRoad,Dubuque-(563)690-2787

AdvanceDesigns-2685KerperBoulevard-(563)557-8229

Whilebothcompaniesofferabroad-rangeofservices,PlaneArtDesignsisrecommendedforscreenprintingandAdvanceDesignsisrecommendedforembroideryandappliqué.