clarion media & entertainment

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How We Help.How We’re Different.

jamie.stenziano@clarionresearch.com

212-664-1100

ClarionResearch.com

@ClarionResearch

Media & Entertainment Division

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What We Hear: Changes & Challenges

Rushed Innovation

Measurement Blind Spots

Budget Shifts

Ad Tech The Paradox of Choice

Saturation

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The Industry’s Response: Calls to Action

Prove ROI

Differentiate

Test

Audience Value Prop

Fill Knowledge

Gaps

Be Premium

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“Data is the currency by which

we win or lose.”-Bonin Bough, Chief Media Officer, Mondelez

The Input: Data

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Clarion: A Custom Insights Consultancy

SecondaryData

Measure-ment Data

Sales Data

3rd Party Data

User Data Primary Insights

Quant

Passive Metering

Qual

Social Conversation

6http://clarionresearch.com/quantitative-solutions/we-do-quant-differently/

Our Lens: How We’re The Same Different

Off the ShelfTailor-Made

Questions

Shallow Deep Category Expertise

Cookie CutterCustom Methods

Design

Stiff Agile & Lateral

Thinking

Casual Quality

Obsessed

PassiveProactive

Execution

Exec Summary Business

Implications/Roadmaps

Findings Insights

Dirty Trustworthy

Data

Delivery

Junior Senior Level Immersion, Pride of Ownership Mentality

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Tech & Telecomm

Practice Areas

Media & Entertainment

Education & Learning

Healthcare & Pharma

Government & Non-Profit

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Ad Development & Effectiveness

Audience Insights: Millennials, GenZ

Content Development & Scheduling Insights

Streaming Service Optimization

Clarion Advertiser Intelligence

Live Experience & Event Insights

http://clarionresearch.com/industry-expertise/

Media & Entertainment Solutions

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OTT Feature Prioritization: Value vs. Influence Viewer Interest in ITV Features by Original Program

Work Samples: Streaming Services

OTT Monthly Subscription Fee Optimization Reasons for Satisfaction w/SVOD Platform

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Path to Viewership Erosion by Platform

Platform Viewing Trends: Past, Present, Future

Work Samples: Audience Insights

Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/

Millennial News

Consumption

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Work Samples: Advertiser IntelligencePost-Upfront Recall of Programming Slate Importance to Client Buy vs. Competitive Set

Deep Dive Buy & Allocation Simulations Perceptions of Property’s Audience Comp

“Create a video buy for your main client”

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Work Samples: Live/Experiential/Events

Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/

Beer Branding Research

More on This Work: http://clarionresearch.com/news/clarion-in-articles-blog-posts/

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Work Samples: Content Development

Optimal On-Air & Promotional Offering (Conjoint)

Impact of Program Ingredients on Engagement

Share of Viewership Simulation Analysis: Customized to Network, Demo, Genre, Promos, Daypart.

Source of Programming Awareness

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Work Samples: Ad Dev/Effectiveness

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Connect with Clarion!212-664-1100

jamie.stenziano@clarionresearch.com

ClarionResearch.com

@ClarionResearch