citron olive farms

CITRON OLIVE FARMSMaui, Hawaii

• Island Prism* Roger B. Stephens * 2010

Copyright © 2010. Clifton M. Hasegawa & Associates, LLC and Citron Olive Farms. All Rights Reserved.

CITRON OLIVE FARMS Welcomes You E Komo Mai

CITRON OLIVE FARMSOur Mission

To operate an efficient, environmentally responsible and sustainable organic agriculture

enterprise centered in our community and with respect for our diverse cultural heritages

CITRON OLIVE FARMSPosition Statement

We believe that preserving the land, our `Aina, is vitally important not only for us

today, but for tomorrow’s generations

CITRON OLIVE FARMSMaster Plan

Agriculture

Olive groves with of over 221,000 olive trees, organic fruit orchard and vineyard,

permaculture garden with vegetables, herbs and fragrant plants, pond with

stream and natural aquaponic system

Facilities

Visitors Center, Education and Cultural Center including an Elegant fine dining

restaurant overlooking our olive groves and fruit orchards with Magnificent 180°

Panoramic Views of Maui and the Pacific Ocean as well as views of

Haleakala and the West Maui Mountains from Makena to Maalaea

Olive Harvest and Produce Processing, Packaging and Shipping Facility, fully

climate controlled with a visitors walking tour area separated by glass panels.

CITRON OLIVE FARMS Our Competitive Advantage

Experienced, dedicated management team.

Efficient and lean operating infrastructure.

Operational Approach ---

“The only barrier is self-created”

Our knowledge-based approach overcomes issues and events that are barriers for others.

CITRON OLIVE FARMSRevenue Generation

Marketing our Superior Quality Extra Virgin Olive Oil and associated products as well as Superior Quality Organic Citrus and Specialty Produce and Products in-house as well as through other retail and on-line outlets

Visitor Center with indoor and outdoor Dining Facilities as well as Gift Shop with branded merchandise, Educational Center

Quarterly Agricultural Harvest Festivals and Community Events

Farm Tours of Olive Grove, specialty gardens describing organic and sustainable aspects or agriculture and processing

CITRON OLIVE FARMSQuality

We are committed to growing and delivering

the freshest, healthiest, Organically-farmed,

locally grown, “Made on Maui” produce and products possible, including

Koronekei Olives and 100% Organic Extra Virgin Olive Oils Citrus and Specialty Fruits Chiles Herbs and other Fragrant and Specialty Botanicals

CITRON OLIVE FARMS

Our Lotus Garden

Maydeen K. Pokipala-HaidarVice President – Manager, Citron Olive Farms

38 years combined in Escrow, Building and the Real Estate industry.

Project Manager/Coordinator - Aloha Package Homes, Wailuku, HI

Assistant Escrow Officer - Chicago Title Insurance Co., Prescott, AZ

Asset Manager - Fidelity National Financial (Fortune 500 Company), Santa Barbara, CA

Real Estate Coordinator/Assistant - Coldwell Banker, Santa Barbara, CA

Escrow Officer – Ticor Title & Stewart Title, Portland, OR

Office Manager - J & M Venture, General Contractors, Honolulu, HI

Project Coordinator – Title Guaranty, Honolulu, HI

Melissa Mokihana Bailey

Project Coordinator, Culture & Business Advisor Hawaii, National and International

Manager –Visitor Center and Fine Dining Restaurant

Manager, Café O‟Lei, Wailuku, HI

Project Coordinator, Aloha Package Homes, Wailuku, HI

Hawaii General Manager, Starbucks, the Maui Marketplace, Kahului, HI

Hawaii Store Retail Manager, Local Motion, Lahaina, HI

Hawaii Manager, Estee Lauder Sales and Promotions, Liberty House, Lahaina and Waikiki, HI

David Sands: AIA, Chief Architect. Co-founder, and LEED accredited professional.

Architect and builder of the green buildings and facilities for Citron Olive Farms

utilizing the most renewable resource on the planet – Bamboo.

Bamboo Living is a leader in the development of sustainable eco-living and is committed to reducing waste by recycling.

www.bambooliving.com

Warren WatanabeWarren Watanabe Farm, Kula, Maui, Hawaii

Executive Director, Maui County Farm Bureau

www.mauicountyfarmbureau.org

Jonathan Keyser and Ethan Romanchak Native Nursery

www.mauinativenursery.com

Our olive stock comes from select California nurseries.

The Hawaii Department of Agriculture standards requires that our olive stock be shipped without any traces of soil.

Native Nursery is our entry point for our olive stock.

Jonathan and Ethan will acclimate our olive trees and grow them to field size.

Their years of experience will insure the viability and vitality of our olive trees.

Nancy Snow, Nursery Manager Kula Hardware and Nursery

Nancy is a Malama i ka 'Aina landscape professional whose practices protect Maui County from invasive plants and animals

Nancy is in charge of choosing and ordering plants throughout the State

Our specialty orchard and seeds come from Kula Nursery

Clark S. Hashimoto

Managing Partner, Hashimoto Persimmon Farmwww.hashimotopersimmons.com

Clark received his Bachelors Degree in Agricultural Business Management from Cal Poly, San Luis Obispo

 Clark began his career with the Hawaiian Sugar Planters Association

28 years with the University of Hawaii at Manoa, College of Tropical Agriculture and Human Resources

as Extension Agent and as Maui County Administrator  

Clark is currently The Maui County Agriculture Specialist. Clark returns to his love, farming , at the end of June 2010.

 Clark serves on the Hawaii Department of Agriculture Executive Board, term expiring June 30,

2013

Harold Keyser, PhDMaui County Administrator

University of Hawai`i at MānoaCollege of Tropical Agriculture and Human Resources

Cooperative Extension Service

The University of Hawai‘i’s College of Tropical Agriculture and Human Resources serves the citizens of Maui County by

providing science-based research, education and public service to help them solve problems in agriculture, natural resources, food and nutrition, food safety and community development. These services are provided through our faculty and staff of

Cooperative Extension located on Maui, Molokai' and the Kula Agricultural Research Center.

Kahului Extension Office3110 Ka`ahumanu Avenue, Building 214

Kahului, Maui, Hawai`i 96732

Paul VossenPaul has been a member of the academic faculty of the University of California since 1980.

Paul is internationally acknowledged as an expert in olive varieties, olive oil production and processing, and the sensory analysis of olive oils. Paul is the Panel Leader of the University of California Cooperative Extension Olive Oil Research Taste Panel.

Profile: http://ucanr.org/seek/anrdirectoryinfo.cfm?index=2365

CITRON OLIVE FARMSOrchard Design

Paul Vossen

40% Arbequina - 20% Arbosana - 40% Koroneiki

Other Varieties  Coratina, Leccino, Picual, and Ascolana 

CITRON OLIVE FARMSVarietal Comparisons

Arbequina–Aromatic, nutty, buttery, fruity, sweet, artichoke, ripe apple, almond

Arbosana–fruity, grassy, pungent

Koroneiki–Aromatic, bitter, pungent, herbaceous, green tea, fruity, ripe banana, slight peppery finish

CITRON OLIVE FARMSFine Dining

Bev Gannon

Chef/Owner, Hali`imaile General Store, Joe’s, and Celebrations Catering, Executive Chef for Hawaiian Airlines

www.bevgannonrestaurants.com

CITRON OLIVE FARMSSignature Produce - Citrus

Buddha's Hand Citron * Persian Lime * Kaffir LimeMeyer Lemon * Oro Blanco Grapefruit * Satsuma Tangerine

Fremont Tangerine * Calamondin Lime * Star Ruby Grapefruit

CITRON OLIVE FARMSSignature Produce – Specialty Fruit

Kadota Fig Surinam Cherry

StarApple Cherimoya

CITRON OLIVE FARMSSignature Produce - Chiles

Bhut Jolokia Pimiento Sweet Hatch Chiles

Hungarian Sweet Anaheim Sweet Banana

CITRON OLIVE FARMS

Markets for Our Extra Virgin Olive Oil

CITRON OLIVE FARMSRestaurants for Our Extra Virgin Olive Oil

CITRON OLIVE FARMSDistributor

Y. Hata & Co, LimitedHonolulu, Hawaii

Hawaii's premiere broadline foodservice distributor since 1903

www.yhata.com

CITRON OLIVE FARMS

Food SafetyAlong with superior quality, safety of food throughout the growing, harvesting and packaging process is of paramount importance

Food Safety and organic certifications from: Quality Assurance International (QAI) Hawaii Organic Farmers Association (HOFA)

Kosher Certification The Orthodox Union (OU)

CITRON OLIVE FARMSOrganic Certification

Quality Assurance International (QAI) provides independent, third

Party certification of organic food systems for domestic and international organic food trade. The QAI 100% Organic Certification Program certifies every step of the organic

chain from the land on which the product is grown, to the Producers

growing the product, to the post-harvest facilities preparing the

product, to the processing and handling facilities transforming the

product.

www.qai-inc.com

CITRON OLIVE FARMSOrganic Certification

Hawaii Organic Farmers Association (HOFA) is accredited by the

US Department of Agriculture, National Organic Program to certify

organic Crop cultivation and processing / Food Handling operations / Food Safety Training and Compliance. HOFA is

the only accredited organic certification agency based in

Hawai`i.

www.hawaiiorganic.org

CITRON OLIVE FARMSKosher Certification

The Orthodox Union (OU) is the highest kosher certification. The Orthodox Union certification provides assurance of cleanliness of product handling and processing

Our fruits and vegetables are thoroughly washed and inspected

Our water quality is of the highest standard – it is softened, conditioned and filtered through an ultra violet water treatment system that insures 99.9% purity

Water used for washing our produce, equipment and facilities is used only once before being recycled to irrigate crops

Olive processing equipment is used only for the production of Olive Oil.

http://www.ou.org

CITRON OLIVE FARMS

Water System

To provide additional assurance of compliance with certification

from the Orthodox Union, Citron Olive Farms is installing Mountain Slope Water’s water softening and conditioning

system and their Big Blue ultra violet unit to remove chlorine,

pesticides, insecticides, distinctive tastes/odors and 99.9% of any

bacteria.   

www.mountainslopewater.com

Hiromasa

Hiromasa is the water source for Citron Olive Farms

Well Driller

Michael Robertson Wailani Drilling, Inc.

Maui, Hawaii

CITRON OLIVE FARMSSustainability Statement

We believe that our land is a renewable resource only if managed in a

sustainable manner.

Our farm practices sustainability and employs green technology in every aspect of farming from large-scale practices to aquaponics as well as in our infrastructure

as seen in our building design and construction and energy generation and utilization, thereby providing an

operational model showing others how to live sustainably.

CITRON OLIVE FARMSAQUAPONICS – COMBINING AQUACULTURE AND HYDROPONICS

Our Aquaponic system is our sustainable, on-site, organic food solution to provide fish and vegetables for

our Farm table and Restaurant

23,000+ pounds of fish60,000+ pounds of vegetables (Lettuce, Sugar Peas (Sugar and snow), Spinach, Green Onion, Chives, Tomatoes, Basil (Sweet Green, Purple, Curly Leaf and Thai), Sage, Lemongrass, Chard, Parsley (Italian Flat

Leaf, Curly Leaf and Cilantro), Cucumber, Beets, Watercress, Chives, Butter

Beans , Melons and Mizuna

CITRON OLIVE FARMSFacilities Design

“The key to being eco-friendly is for everyone to live more as a whole, to inflict minimal or no harm on the environment. As we

become more conscious as a society, we realize it’s time to restore damaged ecosystems, forests, soils, waters and the air. Earth

restoration is the first step towards creating a healthier planet.”

Bamboo Living is a leader amongst eco-friendly companies.

Bamboo Living our architect and builder of Citron Olive Farms and Citron Village green facilities and homes utilizes the most renewable resource on the planet, bamboo.

Bamboo Living is committed to reduce construction waste, always recycles and actively supports the development of sustainable eco-living. 

CITRON OLIVE FARMSEnergy System

The solar technology provided by SOPOGY is made and tested here in Hawaii www.sopogy.com Solar thermal, a/c, and energy production

The solar collectors are capable of storing solar energy that can be used after the sun goes down

The solar collectors also are equipped with tracking systems created by Sopogy engineers to maximize productivity and efficiency

The software tied to the solar collectors account for factors such as cloudy skies, high wind speeds and rain

CITRON OLIVE FARMSOur Social Responsibility

To establish and maintain an interactive relationship and open door

policy with Members of the Community including those Groups

and Organizations, Schools and Businesses committed to sustainable agriculture as well as to our valued

Clients and Customers 

CITRON OLIVE FARMSCommunity Outreach

Citron Olive Farm is a registered WWOOF host farm

WWOOF (www.wwoof.org)

“WorldWide Opportunities on Organic Farms”

- A worldwide network started in the United Kingdom in 1971

- An international movement dedicated to helping people learn

and share a more sustainable and organic lifestyle

CITRON OLIVE FARMSCommunity Outreach

Citron Olive Farms is partnered with the Hawaii State Department of Labor and Industrial Relations,

Workforce Development Council to provide jobs for

Youth (summer and year round) Adult Displaced workers

CITRON OLIVE FARMSCulture & Community

Our Farms will provide a place not only for

learning sustainable organic agriculture but to

synthesize, preserve, practice and celebrate the

knowledge and experience from all cultures as

represented by our diverse and multicultural

Hawaiian heritage 

EventsCITRON OLIVE FARMSHawaiian Music Festival

A day of music, hula, story-telling, demonstrations to share our Hawaiian culture and heritage

Keali`i Reichel Mike Keale Na Leo Pilimehana

EventsCITRON OLIVE FARMS

Pow Wow

A meeting of all cultures to celebrate our Native American Heritage

Native American Dance Group from Manitoulin Island, Ontario, Canada

EventsCITRON OLIVE FARMS

Green Chile FestivalDedicated to our Sister City - Hatch, New Mexico

A State-wide chile cook-off, chile roasting, chile pod competition, and ukulele song fest competition.

Art & Craft Show, E.K Fernandez Carnival, Foods and Craft Vendors

EventsCITRON OLIVE FARMS

The Hawaii Invitational BBQ Masters ChampionshipBBQ Teams and Restaurants from around the Country

Competing to WinOver $55,000 in cash and prizes  

Grand Champion --- 2nd Place, 3rd Place *** Reserve Champion

Categories: Beef Brisket --- 1st, 2nd, 3rd ** Chicken --- 1st, 2nd, 3rd ** Pork Rib --- 1st,

2nd, 3rd

Pork Shoulder, Butt or Picnic --- 1st, 2nd, 3rd *** Whole Hog --- 1st, 2nd, 3rd

Seafood --- 1st, 2nd, 3rd *** Veggie --- 1st, 2nd, 3rd

Great entertainment, delicious barbeque, cooking contests, fun for the family

The Hawaii Invitational BBQ Masters ChampionshipBenefits The Maui Non-Profit Organizations

EventsCITRON OLIVE FARMS

Orchid ShowOrchidaceae are cosmopolitan, occurring in

almost every habitat apart from deserts and glaciers.

A World Invitational Event.

EventsCITRON OLIVE FARMS

Olive Festival

Tours of Citron Olive Farms & Organic Farm Market

Representatives from Maui County Farm Bureau, University of Hawai`i at Manoa, College of Tropical Agriculture and Human

Resources (CTAHR), Sustainability businesses, groups and organizations.

A day for residents and visitorsDedicated to Our Maui Farmers

On the gentle rolling slopes of Haleakala is Citron Olive Farms. Enjoy the beauty and splendor of Hawai`i´s first and only olive farm - a unique Upcountry Maui backroads adventure in agritourism. Widely known as a sustainable organic agricultural community, Citron Olive Farms offers an unequaled educational and cultural experience for viewing the processing of olives into olive oil as well as an organic citrus and fruit orchard, chile and herb gardens, a grape vineyard and winery and cultural displays from all over the world.

Citron Olive Farm ToursIn Conjunction With Akina Aloha Tours and Roberts Hawaii Tours

CITRON OLIVE FARMS TOURS 

CITRON OLIVE FARMS

Our Friends

CITRON OLIVE FARMS

Our Friends

Maui Embroidery

Out of the BlueKihei, Maui

Hawaiian Video Memories

Kahului, Maui

COMPUTER BROKERAGE & SALESWailuku, Maui

Copy ServicesWailuku, Maui

CITRON OLIVE FARMSMaui, Hawaii

CITRON OLIVE FARMSOlive Orchards

Olive Grove at Earthsong Lodge, New Zealand

CITRON OLIVE FARMS 100% Certified Organic, First Cold Extraction,

Extra Virgin Olive OilMade on Maui

From Olives grown on Maui, Hawaii

Our Administrative Offices are open Monday through Friday – 8:30 am to 5:30 pm (Hawaiian Standard Time)

Closed Saturday and SundayOnline support is available 24/7

Contact us via email: Info@CitronOliveFarms.comVisit us on the Web – www.CitronOliveFarms.com