chinese imported beer market grows - china plus · 2019. 1. 3. · chinese imported beer market...
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Chinese imported beer market grows
Chinese brand Snow beer [Photo: baidu.com]
China drinks one-quarter of the world's beer and their domestic market is expanding with importedbeers, while Western beer markets are falling.
And the country’s domestic beer brands’ profits have been squeezed by imported beers; from 2011to 2015, China’s imported beer volume has spiked from 64,100 tonnes to 538,300 tonnes, accordingto a report by Chinese newspaper, Economic Daily.
The Japanese company Asahi has agreed to buy SABMiller Plc brands in eastern and central Europein December last year for €7.3 billion (£6.2 billion). It also offered to buy Peroni and other beerbrands under Anheuser-Busch InBev NV in April.
Tsingtao is the second biggest domestic beer brand in China, with 15% of China’s beer marketshare, following behind Snow
Revenues at China Resources Snow Breweries, the world’s biggest beer group by sales volume, fell2 percent to 15 billion yuan in the first half of last year. China Resources Beer acquired SABMiller’s49 per cent stake in Snow for $1.6bn last year.
"No one outside China knows what Snow is, but it is the biggest brand in the world," said industryanalyst Spiros Malandrakis of Euromonitor.
SABMiller has a partnership with Snow beer, a state owned venture, and together they sold morethan one out of every 20 glasses drunk worldwide. That could dramatically expand InBev's Chinesefootprint, which already includes Budweiser, Beck's and Stella Artois.
Despite that, global brewers are buying or launching mass-market brands. Some hope to attractChinese drinkers who might trade up to more expensive versions as incomes rise.
In China since 1984, InBev's Anheuser-Busch unit, the brewer of Budweiser, has 39 beverage plantsand 26,000 employees.
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By EJ Ward for sino.uk Published: 2017-02-28 13:39:53
Today, SABMiller has 98 breweries and says it accounts for more than one in every five cans orbottles of beer sold in China.
Other competitors include Heineken and Carlsberg, Japan's Kirin and Asahi and Chinese brandsTsingtao and Yanjing.
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