china inbound tourism challenges and opportunitieschina inbound tourism challenges and opportunities...

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China Inbound Tour ismChal lenges and Opportun i t ies

J a m e s Ta nC h i e f O p e r a t i n g O f f i c e r

Wo r ld ’ s La r g e s t Tr a v e l Re s ea r ch a n d Bo o k i ngP l a t f o rm f o r C h i n a

“ I n a r e d o c e a n o f C t r i p , Ly a n d Tu n i u , J e t b a y h a s c h o s e n t o

f o c u s e d o n t h e “ p a t h l e s s t r a v e l e d ” – p r o m o t e a l r e a d y s e c u r e d l o c a l

s e r v i c e s t o f o r e i g n v i s i t o r s ”

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Footpr in t

M a r k e t i n g , O p e r a t i o n s , E n g i n e e r i n g

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Market s i ze

5

128millionvisitors

2 0 1 4

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Target oppor tun i ty

6

55million

overnighters2 0 1 4

$48billionspend

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Top 20 popu la r c i t i e s

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H o n g K o n g S A RS h a n g h a i

B e i j i n gM a c a u S A R

G u a n g z h o u , G u a n g d o n g

S h e n z h e n , G u a n g d o n gS a n y a , H a i n a nX i ’ a n , S h a a n x i

H a n g z h o u , Z h e j i a n gC h e n g d u , S i c h u a n

Q i n g d a o , S h a n d o n gD a l i a n , L i a o n i n gX i a m e n , F u j i a n

Z h u h a i , G u a n g d o n gN a n j i n g , J i a n g s u

G u i l i n , G u a n g x iS u z h o u , J i a n g s u

C h o n g q i n gT i a n j i n

H a i k o u , H a i n a n

9

Prob lem

“ Tr a v e l 1 . 0 ”U g l y, c l u t t e r e d

L e g a c y o f c o n f u s i n g c h o i c e sB r o k e n t o a c c e p t a b l e E n g l i s h

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Prob lem

“ Tr a v e l 2 . 0 ”E x p e n s i v e

I n a c t i v e r e v i e w e r sL i m i t e d s e r v i c e sN o c o n v e r s i o n

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Upon ar r i va l , tours a re “ same o ld , same o ld”

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C r o w d e d r o u t e sF o r c e d s h o p p i n g

Po o r s p o k e n E n g l i s h

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But many c i t i e s ye t to be exp lored

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L o w d i s c o v e r a b i l i t y o n t r a v e l s i t e sG o o d i n f r a s t r u c t u r eE d u c a t e d p o p u l a t i o n

13

Many cha l lenges

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E n v i r o n m e n t , f o o d s a f e t y, q u a l i t y a s s u r a n c e ,s e r v i c e g u a r a n t e e , e a s e o f l a n g u a g e ,

p a y m e n t c h a n n e l s , i n n o v a t i o n o f r o u t e s ,d e s t i n a t i o n c r e a t i v i t y, i n t e r n a t i o n a l p a r t n e r s h i p s , …

What t rave lers say

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“ T h e g u i d e b r o u g h t u s t o t h i s r e s t a u r a n t w i t h m e d i o c r e f o o d ”

“ W h e n w e d i d n ’ t w a n t t o s h o p ( a t t h e i r d e s i g n a t e d s h o p s ) , t h e y d e m a n d e d m o r e t i p s a s c o m p e n s a t i o n”“O u r g r o u p w a s t o o

b i g f o r u s t o h e a r t h e g u i d e o u t d o o r s ”

“ ( Tr a v e l i n g i n ) C h i n a s u c k s b u t i t c o u l d h a v e b e e n b e t t e r ”

“ Wa n t e d t o , b u t d i d n ’ t k n o w w h e r e a n d h o w t o b u y a d a t a p l a n”

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2 6 m i l l i o n v i s i t o r s

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13

11

17

20

22

26

24

22

2627 27

26 26

0

5

10

15

20

25

30

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

NUMBER OF FOREIGNERS VISITING CHINA2002 - 2014 (MILLIONS)

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U S D 4 8 b i l l i o n s p e n d

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705670

746 756813

965 9741,014 1,023

1,0571,110

1,216 1,212

00

200

400

600

800

1000

1200

1400

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

AVERAGE EXPENDITURE PER PERSON2002 – 2014 (USD)

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17 key or i g ina t ion count r ies

- 2 4 6 8 10 12 14

South Korea

Japan

Russia

USA

Malaysia

Vietnam

Singapore

Mongolia

The Philippines

Australia

Canada

Germany

Thailand

India

United Kingdom

Indonesia

France

Millions of Travelers

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Government ou t reach

S a n F r a n c i s c o , C A

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H a w a i i

S p o n s o r E v e n t L o c a t i o n

O n t a r i o , C a n a d a

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Trave l agenc ies , par tners

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3 key t akeaways

1L a r g e v i s i t o r n u m b e r s & s p e n d i n g p o w e r

2R e l a t i v e l y u n t a p p e d b l u e o c e a n

3C h a l l e n g e s b u t a d d r e s s e s a r e a l n e e d

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Wo r l d ’ s L a r g e s t Tr a v e l R e s e a r c h a n d B o o k i n g P l a t f o r m f o r C h i n a

j a m e s @ j e t b a y. c o mw w w. j e t b a y. c o m

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