china inbound tourism challenges and opportunitieschina inbound tourism challenges and opportunities...
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China Inbound Tour ismChal lenges and Opportun i t ies
J a m e s Ta nC h i e f O p e r a t i n g O f f i c e r
Wo r ld ’ s La r g e s t Tr a v e l Re s ea r ch a n d Bo o k i ngP l a t f o rm f o r C h i n a
“ I n a r e d o c e a n o f C t r i p , Ly a n d Tu n i u , J e t b a y h a s c h o s e n t o
f o c u s e d o n t h e “ p a t h l e s s t r a v e l e d ” – p r o m o t e a l r e a d y s e c u r e d l o c a l
s e r v i c e s t o f o r e i g n v i s i t o r s ”
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Footpr in t
M a r k e t i n g , O p e r a t i o n s , E n g i n e e r i n g
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Market s i ze
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128millionvisitors
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Target oppor tun i ty
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55million
overnighters2 0 1 4
$48billionspend
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Top 20 popu la r c i t i e s
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H o n g K o n g S A RS h a n g h a i
B e i j i n gM a c a u S A R
G u a n g z h o u , G u a n g d o n g
S h e n z h e n , G u a n g d o n gS a n y a , H a i n a nX i ’ a n , S h a a n x i
H a n g z h o u , Z h e j i a n gC h e n g d u , S i c h u a n
Q i n g d a o , S h a n d o n gD a l i a n , L i a o n i n gX i a m e n , F u j i a n
Z h u h a i , G u a n g d o n gN a n j i n g , J i a n g s u
G u i l i n , G u a n g x iS u z h o u , J i a n g s u
C h o n g q i n gT i a n j i n
H a i k o u , H a i n a n
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Prob lem
“ Tr a v e l 1 . 0 ”U g l y, c l u t t e r e d
L e g a c y o f c o n f u s i n g c h o i c e sB r o k e n t o a c c e p t a b l e E n g l i s h
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Prob lem
“ Tr a v e l 2 . 0 ”E x p e n s i v e
I n a c t i v e r e v i e w e r sL i m i t e d s e r v i c e sN o c o n v e r s i o n
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Upon ar r i va l , tours a re “ same o ld , same o ld”
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C r o w d e d r o u t e sF o r c e d s h o p p i n g
Po o r s p o k e n E n g l i s h
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But many c i t i e s ye t to be exp lored
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L o w d i s c o v e r a b i l i t y o n t r a v e l s i t e sG o o d i n f r a s t r u c t u r eE d u c a t e d p o p u l a t i o n
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Many cha l lenges
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E n v i r o n m e n t , f o o d s a f e t y, q u a l i t y a s s u r a n c e ,s e r v i c e g u a r a n t e e , e a s e o f l a n g u a g e ,
p a y m e n t c h a n n e l s , i n n o v a t i o n o f r o u t e s ,d e s t i n a t i o n c r e a t i v i t y, i n t e r n a t i o n a l p a r t n e r s h i p s , …
What t rave lers say
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“ T h e g u i d e b r o u g h t u s t o t h i s r e s t a u r a n t w i t h m e d i o c r e f o o d ”
“ W h e n w e d i d n ’ t w a n t t o s h o p ( a t t h e i r d e s i g n a t e d s h o p s ) , t h e y d e m a n d e d m o r e t i p s a s c o m p e n s a t i o n”“O u r g r o u p w a s t o o
b i g f o r u s t o h e a r t h e g u i d e o u t d o o r s ”
“ ( Tr a v e l i n g i n ) C h i n a s u c k s b u t i t c o u l d h a v e b e e n b e t t e r ”
“ Wa n t e d t o , b u t d i d n ’ t k n o w w h e r e a n d h o w t o b u y a d a t a p l a n”
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2 6 m i l l i o n v i s i t o r s
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2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
NUMBER OF FOREIGNERS VISITING CHINA2002 - 2014 (MILLIONS)
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U S D 4 8 b i l l i o n s p e n d
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705670
746 756813
965 9741,014 1,023
1,0571,110
1,216 1,212
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200
400
600
800
1000
1200
1400
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
AVERAGE EXPENDITURE PER PERSON2002 – 2014 (USD)
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17 key or i g ina t ion count r ies
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South Korea
Japan
Russia
USA
Malaysia
Vietnam
Singapore
Mongolia
The Philippines
Australia
Canada
Germany
Thailand
India
United Kingdom
Indonesia
France
Millions of Travelers
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Government ou t reach
S a n F r a n c i s c o , C A
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H a w a i i
S p o n s o r E v e n t L o c a t i o n
O n t a r i o , C a n a d a
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Trave l agenc ies , par tners
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3 key t akeaways
1L a r g e v i s i t o r n u m b e r s & s p e n d i n g p o w e r
2R e l a t i v e l y u n t a p p e d b l u e o c e a n
3C h a l l e n g e s b u t a d d r e s s e s a r e a l n e e d
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Wo r l d ’ s L a r g e s t Tr a v e l R e s e a r c h a n d B o o k i n g P l a t f o r m f o r C h i n a
j a m e s @ j e t b a y. c o mw w w. j e t b a y. c o m
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