chibwe preso 02

www.chibwe.com

Nigel Legg, Founder & CEO

15 + years • market research data analysis.

• working with text – analysis and machine learning.

• Social media.

• Self-taught web developer.

Small Businesses can’t take advantage of big data.

• No tools to combine data

• Text analytics tools are too expensive.

• Systems are either too expensive or too technical for SMEs.

The problem

Chibwe is building Osmium to tackle these issues

• Collect sentiment on social media and compare it with reference data.

• Easy to combine data.

• Easy to use analytics.

• A non-technical solution designed with the SME business owner in mind.

The Osmium solution

We are part of the way there

• Data dictionary

• Cross tabs

• Cluster analysis of text

• Sentiment analysis

• Classification

• Text Analysis – part of speech tagging.

Current functions

Not just another social media monitoring platform

- will provide basic monitoring functions; it also provides more analysis options than other platforms.

- will provide data-driven prediction of future business conditions.

Social media monitoring and more

Who is Osmium for?

Small / medium sized businesses

Small research agencies

Digital marketing agencies

= Small businesses that cannot afford the enterprise-scale Business Intelligence offerings from eg IBM

Sales and marketing channels

Social media trainers.

Digital – social media messages,

advertising.

Trade shows and networking

Monthly subscription structure

Predicted growth

• Transforming and combining data.

• Wide range of analyses.

• My experience in MR and social media.

• Case studies – working with a coffee chain and a games studio.

• Launch late summer / autumn 2014.

Why Osmium will succeed

• Regression.

• ANOVA.

• Influencers.

Road map

Integrations Analyses

T 07914 740972 E nigel@chibwe.comwww.chibwe.com osmiumdata