chewbacca masks and watermelons: how facebook live & periscope will impact digital marketing in...

CHEWBACCA MASKS & W A T E R M E L O N S!HOW FACEBOOK LIVE & PERISCOPE WILL IMPACT!DIGITAL MARKETING IN 2016!

C H A D G . A B B O T T , C E O

@ C H A D A B B O T T

WHO WE ARE: ABBSON LIVE LIVE VIDEO STRATEGY & PRODUCTION FROM PEOPLE WHO LOVE CONTENT MARKETING. !abbsonlive.com!@abbsonlive

LIVESTREAMING WILL BE THE MOST IMPORTANT DIGITAL MARKETING TOOL OF 2016.

@chadabbott!

01. EXAMPLES

02. INNOVATION

03. SUCCESS

04. ACTION

@chadabbott!

01. Examples

@chadabbott!

WAIT

FOR

IT... @chadabbott!

#ELEVATE

@chadabbott!

DRONE

WEEK

@chadabbott!

YOU JUST

HAVE

TO WATCH

@chadabbott!

02. Innovation

@chadabbott!

PERISCOPE “Explore the world through someone

else's eyes.”

WHAT’S NEW:

Landscape GoPro Streaming Drone Streaming Longterm Saving Comment Replay Search For Broadcasts

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FACEBOOK LIVE

@chadabbott!

“A fun, powerful way to connect with your followers and create new ones

along the way.”

WHAT’S NEW:

Increasingly Open Groups & Events Subscribe API / RTMP Streaming

Schedule Events Comment Replay Invite Friends Search For Broadcasts Conferences & Events * Non-Live Live Events *

OTHER PLATFORMS

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03. Success

@chadabbott!

THAT WATERMELON

320,000 COMMENTS

10.9m TOTAL VIEWS

800,000 LIVE VIEWS a new Facebook record

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1.5 MILLION LIVE VIEWS

on #ELEVATE!

@chadabbott!

CHEWBACCA MOM

SHATTERED BUZZFEED’S

RECORD!

159m VIEWS

@chadabbott!

0.

30.

60.

90.

120.

3/15 6/15 9/15 12/15 3/16

YEARS OF VIDEO watched ON PERISCOPE DAILY

Source: Twitter

@chadabbott!

0.

0.8

1.5

2.3

3.

3.8

TRADITIONAL LIVE

attention span

Source: Facebook

Facebook live 3x

@chadabbott!

@chadabbott!

04. Action

@chadabbott!

TIMELINE YOUR SUBTITLE HERE

O u r t i m e l i n e O u r t i m e l i n e

HOW TO START LIVESTREAMING

TODAY JUST DO IT.

DEFINE YOUR GOALS & CONTENT lead generation, conversion, fan acquisition,

brand awareness, earned media attention, social engagement, virtual event attendance…

CHOOSE A PLATFORM & HARDWARE

don’t overthink this where are your fans? where do you want your fans to be? what platform serves your goal?

PROMOTE YOUR LIVESTREAM

� only do this if you have

good content. if you have bad content, do not pass

go, do not collect $200.!

influencer marketing, targeted facebook ads, high-profile guests, partner with others

GO LIVE & LEARN

REPEAT just like blogging, consistency is key

@chadabbott!

@chadabbott!

@chadabbott chad@abbson.com | 315.456.9390 | abbsonlive.com