chasing the dragon

Chasing The DragonTrends In Interactive

Adam KmiecJanuary 29, 2009

Me?“I'm driven, competitive, and ambitious. I'd sell my own mom if it meant I could move ahead...well, maybe not sell her. But, if we were in a car race, I'd totally put her into the wall.”

-My Facebook Profile

“I think there is a world market for maybe five computers.”

-Thomas Watson, Chairman of IBM in 1943

Television won't last because people will soon get tired of staring at a plywood box every night.

-Darryl Zanuck, movie producer,20th Century Fox, 1946.

We don't like their sound, and guitar music is on the way out.

-Decca Records when theyrejected The Beatles, 1962.

It will be years - not in my time - before a woman will become Prime Minister.

-Margaret Thatcher, future Prime Minister,October 26th, 1969.

"The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks."

-Matthew Lynn, in Bloomberg afterthe Apple announcement

The Cue Cat

The Segway

We Talk Less, ButInteract More

96% Of The United States Is Online

363 BillionText Messages

2 Hours 26 Minutes

OK - We Get ItSo What Are The Trends?

TransparencyVS.

Authenticity

Digital Spending Will Increase, But It Wonʼt

Be In Advertising

Companies Will Embrace A Test & Learn Approach

Formal Focus Groups Will Be Traded For

Digital Ethnographies

Shift From Media PlacementTo Media Creation

Greater Investment In Real Estate

Portability Of Data & Information Will Become

Common Practices

Video Will Skyrocket

Work Experience Will Be Valued More Than

Educational Experience

Data, Measurement & Analysis Will Become

The New Creative

Create The FutureStop Chasing

Thank You!

Contact Info‣ Adam Kmiec

‣ adam.kmiec@collemcvoy.com

‣ adam@thekmiecs.com

‣ www.thekmiecs.com

‣ www.twitter.com/adamkmiec

‣ www.slideshare.net/adamkmiec

‣ www.facebook.com/profile.php?id=714008050

‣ www.imediaconnection.com/profiles/adamkmiec

‣ http://www.linkedin.com/in/adamkmiec