chasing the dragon
TRANSCRIPT
Chasing The DragonTrends In Interactive
Adam KmiecJanuary 29, 2009
Me?“I'm driven, competitive, and ambitious. I'd sell my own mom if it meant I could move ahead...well, maybe not sell her. But, if we were in a car race, I'd totally put her into the wall.”
-My Facebook Profile
“I think there is a world market for maybe five computers.”
-Thomas Watson, Chairman of IBM in 1943
Television won't last because people will soon get tired of staring at a plywood box every night.
-Darryl Zanuck, movie producer,20th Century Fox, 1946.
We don't like their sound, and guitar music is on the way out.
-Decca Records when theyrejected The Beatles, 1962.
It will be years - not in my time - before a woman will become Prime Minister.
-Margaret Thatcher, future Prime Minister,October 26th, 1969.
"The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks."
-Matthew Lynn, in Bloomberg afterthe Apple announcement
The Cue Cat
The Segway
We Talk Less, ButInteract More
96% Of The United States Is Online
363 BillionText Messages
2 Hours 26 Minutes
OK - We Get ItSo What Are The Trends?
TransparencyVS.
Authenticity
Digital Spending Will Increase, But It Wonʼt
Be In Advertising
Companies Will Embrace A Test & Learn Approach
Formal Focus Groups Will Be Traded For
Digital Ethnographies
Shift From Media PlacementTo Media Creation
Greater Investment In Real Estate
Portability Of Data & Information Will Become
Common Practices
Video Will Skyrocket
Work Experience Will Be Valued More Than
Educational Experience
Data, Measurement & Analysis Will Become
The New Creative
Create The FutureStop Chasing
Thank You!
Contact Info‣ Adam Kmiec
‣ www.thekmiecs.com
‣ www.twitter.com/adamkmiec
‣ www.slideshare.net/adamkmiec
‣ www.facebook.com/profile.php?id=714008050
‣ www.imediaconnection.com/profiles/adamkmiec
‣ http://www.linkedin.com/in/adamkmiec