charting your digital agenda

Competing in the Social Era:

Charting Your Digital Agenda

Dileep Srinivasan VP, Venture Leader- Cognizant Social dileep.srinivasan@cognizant.com @dileepsri www.dileepsri.com

Social and mobile technologies are transforming our lives, businesses and the

world we live in

5 forces transforming the business as usual model

1. Social communities are defining and influencing products & services

2. Social, Mobile and devices are now the main platforms for data and information consumption

3. Consumers increasingly adopting Digital channels for purchases, lifestyle and decision making

4. The huge growth of unstructured data and user generated content

5. Analytics defining more narrowly target segments & producing insights that support business

Today's business imperative

• Capitalize on digital and turn its use into Competitive Advantage

The strategy

Establish your 3 layered Digital Agenda

Layer 1 - Source Layer

Comprises of enterprise information and data originating from internal and external sources, as well as data assets that may be in the form of structured or unstructured data.

Layer 1

Layer 2 - Production Layer

This layer uses data from the source layer to design and build digital interactions to be consumed by the third layer - the consumption layer

Layer 2

Layer 3 - Consumption Layer

• This layer constitutes the web, social and mobile platforms consumers use predominantly to consume content, engage and interact.

Layer 3

Digital Agenda - The Framework

For more detailed information download the white paper at:

Twitter - @dileepsri LinkedIn - Dileep Srinivasan Website- www.dileepsri.com

http://j.mp/XGG0UT