chapter 5 - connecting people
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Web 2.0: Concepts
and Applications
5Connecting People
Overview
Social media applications inform, educate, and entertain people through online media
A social networking application allows users to create profiles for sharing information about themselves and designate as friends or contacts users with whom they share a common interest– Facebook– LinkedIn– MySpace– Twitter
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Overview
Chapter 5: Connecting People 3
Common Features of Social Networking Applications Status messages display a current location, activity,
or thought Friends and contacts are those with whom you share
a common interest– Second-level contacts– Extended contacts
Your profile contains personal information– Name, E-mail address, Gender, Age, Location, Photograph
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Common Features of Social Networking Applications
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Common Features of Social Networking Applications
Social networking sites can access your e-mail address book and find people who you already know
Facebook and LinkedIn can suggest people whom you might know because you share common friends or profile information
You can search for certain groups of people
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Connecting with Friends on Facebook
In December 2009, Facebook reported that more than 30 million people had signed up– The number of Facebook users has more than
doubled in 2009
Your profile on Facebook contains a variety of pages and tabs where you can share information with your friends
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Connecting with Friends on Facebook
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Connecting with Friends on Facebook Facebook’s Wall tab
displays a blog-style page on which you can update your status message
Other tabs include Photos, Boxes, and Notes
Your News Feed is a log of several actions you might take
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Connecting with Friends on Facebook Facebook has
thousands of applications that are available to users
Facebook partnered with third-party developers to develop applications
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Connecting with Friends on Facebook The Application Directory page displays featured
applications, applications organized by category, recommended applications, and information about applications
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Connecting with Friends on Facebook
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Connecting with Friends on Facebook Social networks have a
privacy policy that describes how they will use your personal information
Facebook allows you to specify privacy settings for your personal information
Applications can gather information from your profile
Profiles can be indexed so that they are searchable
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Connecting with Friends on Facebook
An effective way to organize your friends and control what they can access is to create a Friend List– Group friends based on relationship– You can assign specific privacy policies to each list
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Connecting with Friends on Facebook
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Connecting with Friends on Facebook
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Business and Professional Networking with LinkedIn LinedIn connects people with professional colleagues More than 33 million members in 2009 LinkedIn profiles display:
– Current and previous work experience– Education– Web site or blog– Recommendations– Interests– Honors and awards
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Business and Professional Networking with LinkedIn
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Business and Professional Networking with LinkedIn
Professional networks on LinkedIn can be helpful when you are seeking employment
You can search for a job using the Jobs link on the top navigation bar and entering your search terms
Search results display your contacts that know the person who posted the job
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Business and Professional Networking with LinkedIn
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Business and Professional Networking with LinkedIn
LinkedIn’s people search capability also helps you to identify people who share the same professional interests
You can contact people of interest with InMail, LinkedIn’s e-mail service
Most companies use LinkedIn as a recruiting tool for finding prospective employees– Companies can review an applicant’s credentials
and reviews prior to a job interview
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Business and Professional Networking with LinkedIn
Most social networks are free, but some charge a fee for additional services
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Connecting People with Special Interests
Special-purpose social networks connect targeted groups of people with similar interests or situations– People who enjoy similar activities– People who support the same charitable causes or
organizations– People who share the same common goals
Bloggers and Web site owners can build an online community around their Web sites– Go2Web20
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Connecting People with Special Interests
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Connecting People with Special Interests Using Meetup, people
can find nearby activity partners who share common interests
Displays listings of happenings around the world
Users first create a profile, and then browse, join, or create groups
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Connecting People with Special Interests On the PatientsLikeMe
Web site, patients with life-changing conditions reach out to other in similar situations– Seek support
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Connecting People with Special Interests SlideShare is an online
community and repository for people to share PowerPoint presentations and other documents– Great source of
information for topics of interest
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Connecting People with Special Interests
Social activists and nonprofit organizations have found the value in social networking for increasing awareness
Facebook’s Causes application provides members who support a cause with tools to share information
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Connecting People with Special Interests
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Connecting People with Special Interests
Social networking sites for charities– Network for Good
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Connecting People with Special Interests
Ning is a Web-based application allowing members to create custom social networks for online communities for niche markets– Provides technology infrastructure– Offers blogs, wikis, event calendars, and RSS
feeds– More than 6 million frequent visitors– More than 240,000 active social networks
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Connecting People with Special Interests
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Social Networks Created by the Ning Platform
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Connecting People with Special Interests
The Long Tail can be applied to the social networking world– Most popular communities interest the most people
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Twitter allows people to keep in touch with each other by exchanging short messages of 140 characters or less
Online application for creating a social network Tweeting is the process of sending a message on
Twitter Retweets are forwards of a message that you sent Shortened URLs point users to a Web site containing
more than 140 characters
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TweetDeck is a Twitter client application that organizes tweets into columns based on who sent them, the type of tweet, or the results of a keyword or hashtag
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WeFollow is one of several directories of Twitter users
Add yourself to WeFollow if you want to be found on Twitter more easily
Twitter network can be a beneficial source of information
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Twitter Applications
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URL shorteners are Web applications that encode a long URL in order to create a shorter, equivalent URL– Shortening service– Often with 18 to 25 characters– Requires a visit to an intermediate Web server
• Service may track statistics
– Beneficial when you do not want to include a long URL
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Many Twitter clients and phone applications include image-posting capabilities
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Business Uses of Social Networking
The Conversation Prism shows the vast choices available in social media and their applications to business
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Business Uses of Social Networking
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Business Uses of Social Networking
Fan pages on Facebook are marketing tools with which companies can:– Share information– Promote products– Offer special deals or coupons to customers
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Business Uses of Social Networking
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Business Uses of Social Networking Companies can create social networking sites to
build relationships with employees and customers– IBM employees use the Blue Pages network– My Starbucks Idea
Customer Relationship Management (CRM) describes a set of tools that companies employ to manage customers– Social CRM is an extension allowing organizations to
monitor conversations on various social networks
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Business Uses of Social Networking
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Business Uses of Social Networking
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Summary
Social networks provide tools for connecting people both personally and professionally– Facebook– LinkedIn
Ning enables people with specific interests to share information
Businesses can use social networks within their organizations Social CRM software assists in finding, tracking, and
responding to issues that arise from social networking sites such as Facebook or Twitter
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Web 2.0: Concepts
and Applications
5Connecting People
Chapter 5 Complete
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