[challenge:future] connecting people faster

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DUAL SAAS & PAAS APP MARKETPLACE CUM AGGREGATION PLATFORM LETS GET CONNECTED 1 Deluxe Elite Info Solutions Pvt Ltd Profilactic of India

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Page 1: [Challenge:Future] Connecting People Faster

DUAL SAAS & PAAS APP MARKETPLACE CUM

AGGREGATION PLATFORM

LET’S GET CONNECTED

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Profilactic of India

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COMPANY OVERVIEW

Deluxe Elite Info solutions Pvt Ltd was founded in the year

2010, headquartered in Mumbai, India provide various travel

related solutions at a one stop solutions and IT products and

services in web platform currently.

Founded by a team that have diverse domains of hospitality

and technology background, our aim is to provide top notch

products and services to help companies grow with us and

provide a unique online experience of marketing and

promotion and input of data in a digital manner.

Our mission to be the largest portal provider in SaaS & PaaS

domain & providing cost effective high quality software

products & services.

KEY INDUSTRIES: Travel, IT( SaaS/PaaS)

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PRODUCT SUMMARY

Creation of a universal platform to end users to access and manage

and control all virtual online accounts in one single centralized

platform and sharing and collaboration of content and information

with peers .

The platform also provides a unique experience in bridging the gap

by creation of several applications under various domains of social

media, communications, digital marketing,information,networking,e-

commerce,entertainment and value added services creation both

SaaS(software-as-a-service) & PaaS(platform as a service) enabling

the end user and businesses to market and promote products &

services.

• Currently in prototype final testing phase with PCI compliant check

security testing, bugs removal.

• Launch modules in a phased manner.

• Approach: Conservative & Rapid.3

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BOARD OF DIRECTORS

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BRAINCHILD

NAME DESIGNATION QUALIFICATIONS

Viraat Kothare Founder BS Comp ,University of north texas,Denton,texas

(2years) (Tech) ( majority stake)

Microsoft Certified System Administrator

CHATUR KOTHARE Co-Founder B.A Hospitality management,IHM

,Administration,Finance Mumbai 30+ years (ADMIN)

Majority Stake

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OUR SHIFT OF WEB 2.0 TO WEB 3.0

•SUBSCRIBE TO OWN/FRIENDS

•UPDATES

•OWN ADS

•CREATE OWN CONTENT

•RENTAL BASED

ONLINE/MOBILE SOFTWARES

•USERS CROSS SELL

PRODUCTS (AFFLIATES)

•COLLABORATION WITH 3RD

PARTY APPS

•COMBINED SOCIAL

MEDIA,COMMUNICATION AND

DIGITAL MARKETING

•ANALYTICS AND REPORTING

•RICH MEDIA

•3D VIRTUALIZATION

•PROFESSIONAL CONTENT

•DASHBOARDS

•SOCIAL INTERACTIVITY

•CROWDSOURCING

•MOBILE QR CODE FRIENDLY

WEB 2.0 WEB 3.0

Free Classification of

Information

Rich User Experience

User as a Contributor

Long Tail

User Participation

Basic Trust

Dispersion

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ONLINE APPLICATION SERVICES

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Business applications

Lists reminders Tasks Notes calendar Appointments

Entertainment

Games Events Rsvp Polls Quizzes Music Reviews

Communication

I card Address book Blogs Notifications Forums Activity feeds

Value Added Services

Ecards Gifts Themes Shoutouts SMS messages

E-commerce

Shopping Group buy Coupons Classifieds

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IN CONTINUATION………..

SOCIAL MEDIA

INFORMATION

INTRANET

MEDIA CHANNELS DOCUMENTS PHOTOS VIDEOS BOOKMARKS

REVIEWS NEWS QNA RSS

NETWORK FANPAGES

NO OF APPLICATIONS: 60

EXPECTED IN 3 YEARS TIME: 100+

PRODUCT STAGE:PROTOTYPE TESTING(80% Work

Completed)

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E-Commerce

Communications Value added services

Business applications

User/Company

KEY MILESTONES TO ACHIEVE IN FIRST PHASE PILOT LAUNCH

PaaS

Saas

PaaS

Saas

• Social Virtual Store Development

• Subscription Promotion Platform

• Group buy Resell/Buy/Sell Platform

•Theme/Layout Distribution Platform

•Triple marketing solutions in social

media,communications.

•Universal Dashboard Platform

•Communication pack services

•Testimonial backup services

•Quick Response Service

•Extended Profile Services

•Invoice management

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HOW IT WORKS

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Our

Platform

3rd party

applications

Our Applications

SOCIAL MEDIA

COMMUNICATION

MARKETING

Custom Url,Branding,More information

Subscription based,Advertising,Premium

Apps,Commission & Transaction based

SAAS/PAAS

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Provide ready-made software solutions in multiple domains. No need to install/download or download updates to be done.

One click login to multiple applications.

Common Architecture system, to deploy new applications on the go.

Easy management and maintenance.

Control personal information, settings and privacy settings at ease.

Flexibility in pricing with add-on support.

Reduction of Capex/Opex and IT expenditure along with application lifecycle.

Currently in web based, shift to other platforms in the future.

Reach a larger audience through inbuilt social media, communication & Marketing tools.

Communicate and collaborate with peers.

Cross based communication ,promotion and sharing of content and data across online 3rd

party platforms and services.

Future online open API,SDK provided to create apps using our platform features.

60+ Freemium based in –house applications in various domains supported currently.

Application easy accessibility to userbase,domain,infrastructure,storage & marketing tools. No need to purchase any hardware/software components.

Social Connectivity interaction for each application.

Support for both SaaS/Paas based Solutions

GENERAL ADVANTAGES

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CORE BUSINESS AROUND ONLINE IDENTITIES

Login/Password

Management

Enhanced

Communications

Online

Identities

Collaboratio

n of Data

Analytics &

Reporting

Backup

Solutions

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REGISTER

APPLICATIONS LIST

SCROLL TEXT

LOGIN

PRODUCT HOMEPAGE

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COMPARISON OF OUR USAGE WITH TRADITIONAL USAGE

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SITE 1

SITE 2

SITE 3

SITE 4

SITE 5

•User need to purchase product

•User need to play games

•User need to upload photos

•User need to upload/play videos

•User need to listen to music

•User need to send ecards/gifts

•User need to view/create events

•User need to remember site names.

•User need to remember login credentials.

•Time delay in visit of separate functions

.separately.

•Unable to communicate and collaborate.

with peers.

•Limited content and closed environment .

ACTIVITIES

ISSUES

CURRENT

METHOD

OUR PLATFORM

OUR

PLATFORM

3RD PARTY

SITES

•No need to remember site names.

•Single login required.

•Time consumption less in accessing site

seamlessly.

•Easy communicate and collaborate with peers.

•Broad content, multiple sources, open

environment.

•Save user time and energy & completion of

tasks.

•Complete end-to-end marketing solutions in

various verticals

•Secured connectivity across platforms

SOLUTION

INF

O S

EN

T

INF

O R

EC

IEV

ED

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ADVANTAGES OF THE PRODUCT

FOR USERS/CONSUMERS

Engage with 3rd party applications information seamlessly and collaborate with peers through aggregation system.

Communicate and collaborate through multiple mediums across different networks with multiple contacts.

Provision for rich content and media consumption in multiple verticals and categories.

Get discounted products offers from SME’S,Brands and websites

Dual interaction with existing data and update on new data.

Bringing a complete unique virtual environment .

KEY ADVANTAGE- User can work & collaborate with existing data, rather upload/insert same data all over again through individual sites.

FOR SME’S,BRANDS,CORPORATES

Triple combination of social media, online marketing, and communications for marketing and promotion.

Engage, Market, Promote Your Product, Service to more than 30+ verticals

Market and promote your products and services country,state,city and area wise too.

Affordable subscription packages provided.

Complete end-to-end online marketing and promotion services.

Allow Businesses to generate revenue from our platform in specific applications. 14

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SCALING UP

DEVELOPMENT

Enhancements and new features implementation on existing applications.

Development of more applications within our platform, creating an eco-system.

Integrate with more 3rd party applications in different verticals.

Development of app platform for independent developers to utilize our platform.

Development in various versions in mobile, enterprise, cloud, desktop, browser, offline, touch, disabled friendly/airlines.

Centralized and more organized of user data.

Creation of multiple platform services under several domains.

Integration of more payment gateways.

Development of more revenue streams

MARKETING

Expand at a pan-global level.

Building & acquiring more partnerships & tie-ups.

Opening up of branch offices in various cities.

Purchase of small niche players and acquisition of their existing inventory.

Plans to setup branch in Prague, Czech Republic, through Innovation Centre.

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RISK FACTORS

•Product acceptance at large scale by users in current business market.•Too many features/improvisation on existing business models•In case addressing only niche market/particular user demographics.•Late barrier entry in certain aspects.•Data loss/hacking.•User privacy & confidential info.•Limited capital•Security (on mobile platform)•New entrant in market•Potential threat to other companies in same space•Availability of skilled/talented people.

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PROPOSED USE OF FUNDS

•Medium pace in accomplishment of goals and tasks and productivity development.•Management of HR, Legal, Business development, various companies. Departments in not organized manner.•Reverse logistics not organized (e-commerce).•Growth and expansion in verticals limited.•Growth and expansion in categories and content limited.•Growth and expansion only in local and nearby cities at slow pace.•No proper dedication given to R&D.•Low user base and creation of buzz minimum.•Acquisition of talented tech team at slow pace.•Strategy building time utilization increased.•Keeping the product offerings afloat with capex and opex expenses bit difficult.•Scaling up in all spheres in general, technology, marketing, and inventory at same time bit difficult.•Professional help and support needed in product, market strategies required.•BPO for customer relations need to strengthened.•Limited product inventory.

OUR PACE

GENERAL•Purchase of more company intellectual property and patents.•Increase speed in product development with new features, improvements & enhancements.•Partnerships and tie-ups reach local and international level in various verticals.•Hire of talented people and advisory.( Legal & HR).•Improvise on communications systems.•Acquisition/collaboration with players in the same space.•Misc office equipment and accessories •Travel•Misc activities

INCREASE OWN IN-HOUSE DEVELOPMENT TEAM BRING IN ADVISORY ON BOARD, COLLABORATE WITH NICHE/SMALL PLAYERSINVENTORY•More aggregation of information from various sources in different verticals.•Content inventory expand in more new categories, sub categories.•More diversified verticals.•Value added content and regional content user/in-house generate.•New features and enhancements on existing/new applications.•Generate more multiple revenue streams.•Concentration on specific verticals individually •Increase product inventory.

WITH FUNDS

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GENERAL STATISTICS

3rd party applications integrations done:50 plus

No of applications on platform currently: 60

No of industry verticals on platform: 30 plus.

Key verticals:10

No of patents will achieve in 3 years time: 15 plus.

Partnerships and tie-ups pan India and global: 2000 plus in various verticals.

No of categories, sub categories available in various verticals: 50 plus.

Current cities targeted: 2

( Delhi, Mumbai).

Unique applications:10 plus

Platforms available: 10 plus

People working on project: 5

AIM: To be the largest aggregation and SaaS/PaaSplatform

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OBJECTIVE: Creation of a hub-spoke

aggregated ecosystem of applications

& diverse verticals .

MARKETS: Both B2C & B2B model.

BUSINESS MODEL:

Subscription/Advertising/Transaction

based.

INVESTED:15+ lakhs and 1+ yr for

validation of need, acquiring

clientbase,technology architecture,

product design and proof of concept.

KEY IP:Patent.(in process)

Funds Sought: 4 CR

OUR PROGRESS MODE

G- Global Enterprise

P- Partnerships

R-Multi-Revenue streams

S-Social Interactivity

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MARKETING STRATEGY

YEAR 1 YEAR 2 YEAR 3

CITIES COVERED: 2 8 25

PRINT

MATERIALS

PRINT

NEWSPAPER

S/MAGAZINE

S

EVENTS/Sponso

rships

PR/MEDIA

SE0/SEM

SOCIAL MEDIA

25%

25%

25%

10%

10%

5%

25%

35%

25%

20%

15%

10%

35%

45%

25%

30%

25%

15%

SE0/SEM SE0/SEM

SOCIAL MEDIA SOCIAL MEDIA

PR/MEDIA PR/MEDIA

PRINT

NEWSPAPERS/M

AGAZINES

PRINT

NEWSPAPERS/M

AGAZINES

PRINT

MATERIALS

PRINT

MATERIALS

EVENTS 18

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EVENTS/Sponso

rships

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tdESTIMATED MARKET REACH IN 5 YEARS TIME

NEWYORK

NEWJERSEY

CHICAGO

SAN FRANSICO

LONDON

ICELAND

•BRAZIL

•CHILE

•SATIAGO

•ARGENTINA

MUMBAI

DELHI

CHENNAI

BANGALORE

AHMEDABAD

KOLKATTA

LONDON

BERLIN

SPAIN

SWITZERLAND

ROMANIA

PRAGUE

RUSSIA

CHINA

SINGAPORE

THAILAND

MALAYSIA

KOREA

PERTH

SYNDEY

EGYPT

KENYA

SOUTH AFRICA

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20E-COMMERCE SOCIAL MEDIA COMMUNICATIONS ENTERTAINMENT BUSINESS APPS SAAS0

10

25

50

75

100

150 MARKET GROWTH 2012 WITH OUR

PLATFORM CONTRIBUTION IN 5 YEARS

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TARGET MARKET

Websites

Brands

SME's

Corporates

CONSUMERS

AGE GROUP GENDER LIVE INCOME LIFESTYLE SIZE

13-50 MALE/FEMALE NUCLEAR/JOINT 500k/annum MID/HIGH 40%

WEBSITES

E-commerce, General websites market size 70%

Startups/SMES

Providing low cost software as a service and platform as a service solutions in the online space.(50%)

BRANDS

For marketing and promotion activities, gather fans, internal collaboration size: 40% in diversified verticals.

CORPORATES

For marketing and promotion acitvities,gather fans, internal collaboration :35% in diversified verticals.

Recent Tie-ups with vendors from

• Thailand ( Thai Expo Fair 2012)

• Korea ( ( Korea Expo Fair 2012

• Promotion support provided by village capital for our products

SAAS MARKET: 14.5 Billion by

2013

E-COMMERCE:10 Billion

ENTERTAINMENT:5 billion

VALUE ADDED SERVICES:15

Billion

SOCIAL MEDIA: 3.1 Billion by

2014

APP MARKET PLACE

GROWTH: 100 Billion by 2015

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COMPETITORS(.COM)& DIFFERENTIATORS

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• In-house products easy to customize/make relevant changes /expand.

• Premium pricing flexibility options with add-ons.

• Target websites, corporate, brands, SME’S.• Bringing presence of social interactivity with

peers.• Local and international content.• User generated content and 3rd party

generated content .• Aggregation. In multiple verticals• Multiple revenue streams.• Centralized and organized information.• Cross based marketing with ours/3rd party

sites exchange of traffic.• Unique applications developed .• Multiple PaaS platforms.(Platform as a

service)• Shift to web 3.0 services • Both B2B & B2C platforms supported.• Allow both users and business to generate

revenues • Multiple Marketing solutions for both SMEs

and Brands • Both B2B/B2C supported

Aggregation Centro mall

Social networking Facebook

Videos YouTube

E-commerce Retail mart

Classifieds Olx.in

Coupons Snapdeal

Group buy Groupon/ Sosasta

Events Buzzintown

Yellowpages Just dial/ asklaila

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REVENUE STREAMS

Subscription packages,Transaction fees(3%)

Advertising inventory

3rd party apps/Misc revenue

OTHER MEANS OF INCREASE IN REVENUE SALES ONLINE

•Creation of agents/people to act as resellers and sell our products and gain extra additional income, vice-

indirect marketing our company by creation of reseller system

•Affiliate and referral system

•White labeling our services with own branding and charge users on own rates

•Licensing of our content to other websites for cross promotion

•Multiple domains

•Also bringing online websites to leverage our platform

•Creating a development app platform

OFFLINE

•Setup stores for market our products/services to reach wider audience

•Create of franchisee outlets of our products/services. and collection of payments.

•Also providing trial basis, test samples for customers

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Revenue streams:50+ & Freemium model approach

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AVERAGE OVERALL ESTIMATEDD NET REVENUES FOR 3 YEARS

YEAR 1 YEAR 2 YEAR 3

25L

1CR

5CR

10CR

15CR

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ORANGE-PROFIT

GREEN-BURN RATE

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ESTIMATED AVERAGESTATISTICS FOR 3 YEARS

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TOTAL CAPEX INCURRED 70,00000

TOTAL OPEX INCURRED 3,03,00,180

TOTAL BURNRATE 3,71,53,180

GROSS REVENUE 14,45,00,000

NET REVENUE 10,72,96,820

TOTAL TECH TEAM SIZE 7

TOTAL BPOS SIZE 4

TOTAL NO OF MANAGERS 2

TOTAL MARKETING TEAM 6

EMPLOYEES TOTAL 19

TOTAL CITY OFFICE BRANCHES 3

TOTAL UNITS SOLD 1,06,000

ADVERTISEMENT REVENUE 35,00,000

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EXIT STRATEGY Sale of shares,Buyout %,IPO,Diversify in other verticals,Handle niche

verticals,Handle stronghold cities/countries.

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FEW OF OUR TESTIMONIALS

One of the most ambitious software projects undertaken in

India. -Amit Patni,Patni Computers.

A unique and promising startup.

-Raaj Singh,Angel Investor Consortium

Very interesting and upcoming project.

- Arun Kumar,Nsystechnologies

A promising startup to scale up.

-Yoganand Shetty,Bajaj Allianz

Very good concept.

-Arpit Aggarwal,TLabs 26

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COMPANY ACCOLADES.

COMPANY/APPLICATION

Application shortlisted at NSRCEL Open Challenge

Company shortlisted in Top 16 Mumbai Angel Network

Company selected in Microsoft BizPark Program.

Company selected in IBM Partner world Program.

Company selected Top 10 in Destination India 2012 Event

Company selected acceptance in Startup Village Virtual Incubation Program, Kerala.

Company selected in Future Fund, program supported by Freshdesk .

Company Qualified Semi Finalists of Digital Catalyst fund ,Bucharest, Romania.

COMPETITIONS PARTICATION IN PROGRESS

TechSparks 2012

QualComm Qprize

Startup Leadership Program

SHOWCASED

Startup showcase at Welingkar College,Matunga,Mumbai.

Startup showcase at IIT POWAI Sponsored by TLABS.

Startup showcase at Sofitel Hotel, Mumbai

Publications:

Company profile to be featured in Silicon India Entrepreneur Yearbook 2013

Application showcase on online identities to be featured in Silicon India Technology review section.

http://cio.siliconindia.com/cio-expert/Online-Virtual-Identities-Its-Importance-Issues-Faced-and-the-Opportunities-Around-It-eid-274.html

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RECENT PERSONAL ACHIEVEMENTS

2 Time limca book record holder in Hobbies & Arts 2007,2008

Certification in Finance Fundamentals from Brianna Foundation.

Certification in Email Marketing from Email Vidya.

Certification in Social Media Marketing from IAMAI

Certified Technology specialist by Microsoft

Selected top 15,cloud computing quiz program by Mumbai IIT,Pro

Certification in Mobile Marketing by Afaqs

Certification in Basic Entrepreneur Skill test from Exforsys

Certification in Cost effective Marketing by IMET Global, Amity University

Certification in Building a successful Business Venture by IMET Global, Amity University

Certification in Strategic Pillars for a Successful Business Venture by IMET Global, Amity University

Patent for software application for real time collaboration aggregation system in progress.

Article on low cost SaaS & PaaS ecosystem to be featured in Silicon India Technology review section shortly

Writing book on Tips for Entrepreneurs Handbook.

Writing book on application development (Web)

Won Customized Poster from Zoomin,sponsored by Digit Magazine.

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FEW OF OUR PARTNERSHIPS & TIEUPS

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PAYMENTS

INFRASTRUCTURE

COMMUNICATIONS

ASSOCIATED MEMBER

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SOME OF OUR SUPPORTING PARTNERS

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HR

FINANCE

LEGAL

KNOWLEDGE+MENTOR

SUPPORT

TECH

INSURANCE

RECRUITMENT

TRAVEL PR

PRINTHR GUPTA BUREAU

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MUMBAI-IIT PRO,CLOUD AND VIRTUALIZATION PROGRAM SPONSORED BY

MICROSOFT WINNERS

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THANKS

Comments/Feedback

[email protected]

[email protected]

JAI HIND

MISSION: making people lives easier and simpler.