changing your marketing game
Post on 18-Dec-2014
649 Views
Preview:
DESCRIPTION
TRANSCRIPT
1© 2011 8M Media & Communications www.8mmedia.com
Changing Your
Marketing Game
Presented By
Thomas Murrell MBA, CSP“International
Business Speaker”
2© 2011 8M Media & Communications www.8mmedia.com
3© 2011 8M Media & Communications www.8mmedia.com
1. Focus &
Classify
4© 2011 8M Media & Communications www.8mmedia.com
1. Total Dollar 1. Total Dollar SpendSpend
1. Total Dollar 1. Total Dollar SpendSpend
4. Mix of Spend – 4. Mix of Spend – Food, Beverage, Food, Beverage,
Gaming, Gaming, Entertainment Entertainment
4. Mix of Spend – 4. Mix of Spend – Food, Beverage, Food, Beverage,
Gaming, Gaming, Entertainment Entertainment
6. Response to 6. Response to Marketing ActivityMarketing Activity6. Response to 6. Response to
Marketing ActivityMarketing Activity
Analyse and ClassifyAnalyse and ClassifyAnalyse and ClassifyAnalyse and Classify
3. Timing of 3. Timing of SpendSpend
3. Timing of 3. Timing of SpendSpend
7. Member 7. Member ProfileProfile
Build, Brand & Sustain
Reputation Capital
Seven Classifications
2. Frequency of 2. Frequency of spendspend
2. Frequency of 2. Frequency of spendspend
5. Clustering5. Clustering5. Clustering5. Clustering
5© 2011 8M Media & Communications www.8mmedia.com
2. Belief
6© 2011 8M Media & Communications www.8mmedia.com
3. Build Your Brand
Through Trust
7© 2011 8M Media & Communications www.8mmedia.com
8© 2011 8M Media & Communications www.8mmedia.com
Backto
Basics
Woois Me
Plus + Cause
Withouta Rebel
HappyTrails
PriceSensitivity
Backto
Basics
DisengagedCustomer
Adding Value
Bundles
Brand Loyalty
Belonging
9© 2011 8M Media & Communications www.8mmedia.com
4. Understand Market Trends
10© 2011 8M Media & Communications www.8mmedia.com
5. Segment the Market
11© 2011 8M Media & Communications www.8mmedia.com
6. Mine Your Data
12© 2011 8M Media & Communications www.8mmedia.com
7. Provide a Community Connection
top related