cdu aug 2009 - australian cruise association · cooking with nimmy paul –indian celebrity chef...

Land Programs

Tre

nd

s a

nd

In

itia

tives

Tre

nd

s a

nd

In

itia

tives

Fo

r

Th

e L

uxu

ry M

ark

et

Dari

us M

eh

ta

Ed

ucati

on

Pro

ven

an

ce

Bra

nd

ing

Inn

ovati

on

Ed

ucati

ng

the S

erv

ice P

rovid

er

Dri

ve

In

no

va

tio

n•New Approach

•Influence?

•Connections?

•Exclusive access?

•Not excepting the ordinary

•Tell me something I didn’t know

•What would I do if I had been here before?

•What would I do if I had been here before?

•Help me leave with a life time memory

•Eco Friendly

•Eco experiences

•What are you doing to help the environment

•Help me feel better about my impact on the environment

•Shopping

•Authentic

•Unique

Giv

ing

Pro

ven

an

ce

to t

he p

rog

ram

Bra

nd

ing

/In

no

vati

on

Silver Shore

Bra

nd

ing

th

e g

oin

g a

sh

ore

ex

pe

rie

nc

e –

Pu

ts u

s o

n t

he

ma

p•

Desti

nati

on

dri

ven

cru

ise l

ine

•S

ho

ws t

he d

ivers

ity o

f th

e p

rog

ram

at

a g

lan

ce

•In

cre

ase P

R h

its

•E

nh

an

ces t

he p

erc

ep

tio

n o

f th

e r

eg

ula

r to

ur

pro

gra

m

•O

pp

ort

un

ity t

o p

rom

ote

to

sp

ecif

ic t

aste

s

•E

xclu

siv

ity

•A

dven

ture

•P

ers

on

ali

zed

tra

vel

Inn

ova

tio

n –

He

lps

us

le

ad

•Cu

sto

mers

ch

all

en

ge u

s t

o d

o b

ett

er

•M

ore

co

mp

eti

tive m

ark

et

•P

rem

ium

an

d C

on

tem

po

rary

cru

ise l

ines a

re

rais

ing

th

e b

ar

•In

cre

asin

g r

even

ue

Silver Shore -Excursions

•B

us

es

ne

ve

r m

ore

th

e 7

0%

fille

d

•B

es

t a

va

ila

ble

bu

se

s a

nd

gu

ide

s

•N

eve

r m

ore

th

en

20

gu

es

ts t

o o

ne

gu

ide

•A

lwa

ys

off

er

a p

an

ora

mic

op

tio

n (

les

s w

alk

ing

)•

Alw

ays

off

er

a p

an

ora

mic

op

tio

n (

les

s w

alk

ing

)

•B

ott

led

wate

r o

n t

he

ga

ng

wa

y

•D

es

cri

pti

on

s o

n t

he

We

b S

ite

& S

ilve

r S

ho

re J

ou

rna

l

•A

va

ila

ble

to

pre

-re

se

rve

on

th

e W

eb

Silver Shore -Collection

•S

ma

ll g

rou

ps

•E

xp

eri

en

tia

l/U

niq

ue

•P

riva

te o

pe

nin

gs

•U

ne

xp

ec

ted

•

Un

ex

pe

cte

d

•O

n t

he

We

b S

ite

& S

ilve

r S

ho

re J

ou

rna

l

•A

va

ila

ble

to

pre

-re

se

rve

on

th

e W

eb

Ex

am

ple

s

•C

oc

hin

-C

oo

kin

g w

ith

Nim

my P

au

l–Indian Celebrity chef

•M

yk

on

os

-A

dve

ntu

re b

y P

riva

te Y

ac

ht

–Personalised luxury

vehicles

Silver Shore -Expedition

So

ft A

dve

ntu

re

•E

xh

ila

rati

ng

•E

du

ca

tio

na

l

•U

ne

xp

ec

ted

•O

n t

he

We

b S

ite

& S

ilve

r S

ho

re J

ou

rna

l•

On

th

e W

eb

Sit

e &

Silve

r S

ho

re J

ou

rna

l

•A

va

ila

ble

to

pre

-re

se

rve

on

th

e W

eb

Ex

am

ple

s

•H

els

ink

i –

Ba

ck

to

th

e 6

0s

by M

op

ed

•A

rcti

c C

irc

le –

Ca

no

e S

afa

ri

•P

un

ta A

ren

as

–In

Se

arc

h o

f th

e

Hu

mp

ba

ck

Wh

ale

Silver Shore -Privato

•P

riva

te C

ar

& V

an

ra

tes

•F

ull D

ay &

Ha

lf D

ay

•E

ve

ry m

ajo

r p

ort

wh

ere

ava

ila

ble

•O

n t

he

We

b S

ite

& S

ilve

r S

ho

re J

ou

rna

l

•A

va

ila

ble

to

pre

-re

se

rve

on

th

e W

eb

Silver Shore –Land Adventures

•Mid-CruiseAdventures

•Pre/PostAdventures

Silver Shore –Land Adventures

Mid

Cru

ise

Majo

r tr

en

d a

nd

hu

ge o

pp

ort

un

ity f

or

incre

ased

reven

ue

•O

ne

da

y o

r m

ult

iple

nig

hts

•D

ep

art

fro

m o

ne

po

rt, re

turn

to

an

oth

er

•E

xc

itin

g o

pti

on

s

•5

% C

om

mis

sio

n f

or

the

Tra

ve

l A

ge

nt

Bo

rneo

Gre

at

Ap

es A

dven

ture. 4 Days –Whisper

Semarang -Singapore

•Th

is n

ew

to

ur

is f

or

ou

r m

ost

ad

ven

turo

us g

uests

.

•Tem

ple

of

Bo

rob

ud

ur

in C

en

tral

Java f

oll

ow

ed

by a

n o

vern

igh

t in

Sem

ara

ng

.

•Next

day,

a f

lig

ht

to t

he I

sla

nd

of

Bo

rneo

.

•Here

, th

e jo

urn

ey c

on

tin

ues b

y c

hart

ere

d l

ocal

bo

at

up

river

to t

he R

imb

a

Ora

ng

uta

n E

co

Lo

dg

e.

•Vis

it a

n O

ran

g-u

tan

Reh

ab

ilit

ati

on

Cen

ter

Th

is is a

n a

mazin

g t

ou

r, o

nly

to

be

taken

by f

it g

uests

wh

o c

an

han

dle

ro

ug

hin

g it

for

2 d

ays a

nd

ap

pre

cia

te t

his

kin

d o

f ad

ven

ture

.

Kakad

u N

ati

on

al

Park

& t

he M

ag

ic o

f U

luru. 4.5 Days –Shadow

Darwin -Cairns

•Natu

ral b

eau

ty o

f K

akad

u N

ati

on

al P

ark

, a W

orl

d H

eri

tag

e S

ite.

•En

ro

ute

to

Aye

rs R

ock,

a b

rief

vis

it i

s m

ad

e t

o A

lice S

pri

ng

s.

•Fo

r th

e f

irst

tim

e w

e a

re o

fferi

ng

th

e 5

sta

r w

ild

ern

ess c

am

p L

on

git

ud

e 1

31 f

or

2 o

vern

igh

ts a

t A

ye

rs R

ock.

•Fro

m t

his

base,

gu

ests

will to

ur

the a

rea a

rou

nd

Aye

rs R

ock a

nd

Th

e O

lgas.

•Even

ing

hig

hli

gh

t: “

Din

ing

un

der

the S

tars

”.

38

Pro

gra

ms!

Bra

zil

Ru

ssia

Sp

ain

Vie

tnam

Arg

en

tin

a

Jo

rdan

Om

an

Cam

bo

dia

Jap

an

Peru

Ch

ina

Au

str

ali

a

New

Zeala

nd

An

tarc

tica

Ch

ile

Ken

ya

So

uth

Afr

ica

Eg

yp

t

Ind

ia

Ind

on

esia

Jap

an Bo

rneo

Silver Shore –Land Adventures

•M

ult

iple

nig

hts

•A

va

ila

ble

Pre

-o

r P

os

t-c

ruis

e

•M

an

y n

ew

op

tio

ns

fo

r 2

01

0

•5

% C

om

mis

sio

n f

or

the

Tra

ve

l A

ge

nt

Pre

& P

ost

Cru

ise

Tre

nd

to

off

er

the u

nexp

ecte

d f

rom

th

e u

su

al

•5

% C

om

mis

sio

n f

or

the

Tra

ve

l A

ge

nt

•M

arr

akech

& F

ez p

re/p

ost

fro

m B

arc

elo

na

•L

ap

lan

d p

re/p

ost

fro

m S

tockh

olm

Silver Shore –Hotel Programs

•Simply Hotel

•Grande Hotel

Silver Shore –Simply Hotel

Init

iati

ve

to

co

mp

ete

ag

ain

st

inte

rne

t p

ric

es

an

d s

till p

rovid

e G

ue

st

or

Tra

ve

l A

ge

nts

“O

ne

-Sto

p-S

ho

pp

ing

” a

t a

co

mp

eti

tive

ra

te

•Off

ers

gre

at

va

lue

fo

r m

on

ey

•In

clu

de

s 4

1/2-

to 5

-sta

r p

rop

ert

ies

lik

e:

•Tra

ns

fers

be

twe

en

Air

po

rt, H

ote

l &

Pie

r a

re a

dd

itio

na

l

•Th

es

e a

re t

he

pro

pe

rtie

s t

ha

t w

ill b

e u

se

d f

or

Air

/Se

a g

ue

sts

Silver Shore –Grande Hotel

•Pri

va

te T

ran

sfe

rs A

irp

ort

/Ho

tel

•Tra

ns

fer

Ho

tel/P

ier

Ho

tels

in

ma

jor

cit

ies

th

at

ha

ve

lu

xu

ry c

ac

hé

an

d h

isto

ry

Claridges London

•Bre

ak

fas

t d

aily

Claridges London

Peninsula Bangkok

Alw

ays t

he B

ES

T v

en

ue, sty

le,

cla

ss a

nd

qu

ali

ty!

Cap

turi

ng

th

e w

orl

d w

eary

, w

ell

info

rmed

an

d i

nd

ep

en

den

t in

form

ed

an

d i

nd

ep

en

den

t

gu

ests

Silver Shore -Concierge

Call t

he C

on

cie

rge

Pro

vid

e p

ers

on

ali

zed

serv

ice w

ith

on

e t

o o

ne c

on

su

ltati

on

s

–A

t a p

rem

ium

Incre

men

tal re

ven

ue –

Incre

ased

marg

ins

Serv

ice a

nd

su

pp

ort

to

ou

r w

ell r

esearc

hed

in

dep

en

den

t g

uests

Serv

ice a

nd

su

pp

ort

to

ou

r w

ell r

esearc

hed

in

dep

en

den

t g

uests

Seekin

g o

ut

the u

nu

su

al,

un

iqu

e a

nd

off

-th

e-b

eate

n t

rack

exp

eri

en

ces

Bu

ild

ing

& m

ain

tain

ing

a d

ata

base o

f u

nu

su

al an

d i

nte

resti

ng

po

ssib

ilit

ies

Tail

or

pro

gra

ms t

o t

he g

uest

Th

inkin

g o

ut

of

the B

us

Th

e C

on

cep

t•

Sh

are

in

form

ati

on

on

every

level

•In

vo

lve a

nd

ed

ucate

serv

ice p

rovid

ers

•A

uth

en

tic,

en

rich

ing

& d

ivers

e o

fferi

ng

s

•S

ocia

lize t

o e

du

cate

an

d in

form

Gu

ests

an

d S

taff

•L

oo

k f

or

info

rmati

on

at

every

level

•L

oo

k f

or

info

rmati

on

at

every

level

•O

wn

th

e i

nfo

rmati

on

as a

tre

asu

red

reso

urc

e t

hat

gro

ws a

nd

flo

wers

wit

h c

are

an

d s

uste

nan

ce

•Takin

g r

isks

•F

lexib

ilit

y

Cre

ate

me

an

ing

ful

me

mo

rie

s a

nd

la

sti

ng

imp

res

sio

ns

Au

then

tic?

Th

e C

hall

en

ge

•T

hir

d p

art

y o

pera

tors

•In

tern

et

•A

gen

t co

mm

issio

n

•‘D

o it

Yo

urs

elf

’ fe

eli

ng

•C

on

tem

po

rary

/Pre

miu

m P

ricin

g

•L

arg

e M

arg

ins

•F

ocu

s o

n v

olu

me

•C

on

sp

icu

ou

s W

ealt

h•

Co

nsp

icu

ou

s W

ealt

h

•L

oo

kin

g f

or

the d

eal

•A

pp

ea

rin

g t

o b

e f

rug

al

•G

rou

nd

op

era

tors

•In

flexib

ilit

y

•S

care

d t

o T

ake r

isks

•B

lin

kere

d t

o in

no

vati

on

•L

oo

kin

g f

or

vo

lum

e

No

t b

ein

g p

art

of

cre

ati

ng

th

at

me

mo

ry b

ut

be

ing

bla

me

d f

or

the

la

sti

ng

im

pre

ss

ion

Au

then

tic?

Clo

th n

ap

kin

Watt

le

Eu

caly

ptu

s l

eaf

Deta

il

Th

e S

olu

tio

n?

•T

hin

k o

ut

of

the

BU

S

•K

no

w y

ou

r m

ark

et

•P

rem

ium

/Co

nte

mp

ora

ry

•L

ux

ury

•R

ele

va

nc

e o

f yo

ur

off

eri

ng

s

•U

niq

ue

qu

aliti

es

of

yo

ur

de

sti

na

tio

n

•D

eta

il•

De

tail

•C

ele

bra

te t

he

dif

fere

nc

e

•D

on

’t c

op

y –

If y

ou

do

n’t

ha

ve

a f

ore

st

ca

no

py n

o z

ip lin

es

?

•Ta

kin

g r

isk

s

•F

lex

ibilit

y

•A

uth

en

tic

!

Pa

rtn

er

to C

rea

te m

ea

nin

gfu

l m

em

ori

es

an

d

las

tin

g i

mp

res

sio

ns

Th

an

k y

ou

!

Cru

ise D

ow

n U

nd

er

Au

str

alia

's N

ort

h W

es

t To

uri

sm

G

rea

t S

ou

the

rn R

ailw

ay

To

uri

sm

We

ste

rn A

us

tra

lia

Po

rt o

f D

arw

in

So

uth

Au

str

alia

To

uri

sm

Co

mm

iss

ion

Ex

ce

pti

on

al K

an

ga

roo

Is

lan

dS

ou

the

rn O

ce

an

Lo

dg

e

To

ura

bo

ut

Ad

ela

ide