catcom| advertising - advantages and disadvantages

Advertising - advantages and disadvantages

Advertising is a popular communication types which helps people change customer's knowledge about their products. However, it contains a number of disadvantage.

1. Definition of advertising

Advertising is non-direct communication action between people in which money was paid for the mass media to provide information to persuade or affect the recipient knowledge.

2. Characters of advertising

Advertising is a form of communication to pay;

The paid for advertising is determined; Content of ads make the product

different, to persuade or influence the impact on the audience;

2. Characters of advertising

Advertising are transferred to an entity with many different media;

Advertising access to a majority of potential customers;

Advertising is not a marketing communication activities of individual.

3. Types of advertisement

Brand advertising Local advertising Directory advertising Business-to-business advertising Institution advertising Public service advertising

4. Advantages and disadvantages of advertising

1. Advantages: Introduce, honor and promote the

image or the product closer to the public

Bring higher revenues in commercial for the brand  

Create new customers, increase brand influence Improve the standard of living of consumers 

Improve the standard of living of consumers  

4. Advantages and disadvantages of advertising

2. Disadvantages Require much money Cause bad effect if false advertising.