casual connect kyiv 2011

AGENDA

Background

Current Situation

Why?

What to Do

Summary

LLOYD MELNICK

fiveonenine games

STRONG LOCALLY

BUT ALSO STRONG ON OTHER NETWORKS

Germany Brazil Netherlands Spain

NOT ON FACEBOOK

No App in top-75

Top East European/Russian publisher is 64

Multiple Asian, Turkish and west European publishers ranked higher

EXTENSIVE MARKETING DEMANDS

No equivalent of Big Fish

Need to attract users yourself

Major players spend over $4 million/month on a hit game

BIG PLAYERS HAVE HUGE USER BASE

261 Million MAU

102 Million MAU

29 Million MAU

DEV COSTS ORDER OF MAGNITUDE GREATER

$1 million to $2 million for top-10 game

$100k-$250k monthly maintenance

Cost differential does not compensate

ANALYTICS FOCUSED

Games built around

analytics

Designer has secondary

role

DIFFICULT TRANSITION FOR WESTERN

COMPANIES AS WELL

FAIL

Playfish

Ubi Soft

EA initially

Big Fish

FACEBOOK

CO-PRODUCTION MODEL IS A PROVEN WINNER

EE Team

US Partner

Hit Game

LICENSE A STRONG BRAND

• Over 4 million MAU and 1 million DAU with no advertisingSmurfs

• Top-5 Fastest Growing Every week since launchDirty Dancing

• Most recent Zynga gameIndiana Jones

• Just launched by CBSThe Big Bang

Theory

LICENSE YOUR IP

REPLICATE WOOGA’S SUCCESS

Bet it all on Facebook

Raise money

REPLICATE MERSCOM’S SUCCESS

Leverage strong IP

Co-production

Media partners help with

promotion

Pick The

Right

Partner

THANK YOU

Lloyd.melnick@fiveoneninegames.com

Twitter: Lloyd Melnick

http://lloydmelnick.com/