Introducing a New Product

Save the Whales

Greg CostikyanCasual Connect 2013

Strategy & Tactics Magazine

Taken Over by TSR in 1982

Subscription liability of $1m+

TSR: "We're not going to honor your subscription."

Lost 80% of subscribers.

The beginning of the end for board wargaming.

They killed their whales.

Are We Killing Our Whales?

"I spent $300 and.... It's gone."

"Where's my orbital escalator?"

"But.... my game!"

Metrics Suggest So