case study of google
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A Case Studyof Google
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Leadership style of Google
Transformational Leadership Style
Participative Leadership Style
Transformational Leadership Style
• Google had managed to pass one of its inconceivable press release in its Web 2.0 era.
• Introducing the creative techniques like Google Wave as the real collaboration tools.
• According to Lazonick and Tulum (2011), 10% of the employee devotion needs to be enforced on the new
Transformational Leadership Style
Kagermann et al. 2010, pp. 15
Benefits of Transformational Leadership Style
• Google high follow the rule of 70/20/10
• The employees are highly expected to employ 70% of dedication to each of working days
• 10% of the employee devotion needs to be enforced on the new or the creative thoughts for the existing or the upcoming new projects
Participative Leadership Style
• Employees had been given the option to pass on the creative statements
• The employees are instructed to scrutinise on indifferent business models
• The entire combination had been passed on to the project department for a thorough evaluation
Participative Leadership Style
• Enhanced the satisfaction rate of the internal members
• Increase the professional expertise
• Attaining greater project success
Participative Leadership Style
• Lazonick, W., and Tulum, Ö. (2011). US biopharmaceutical finance and the sustainability of the biotech business model. Research Policy, 40(9), pp. 1170–1187.
• Kagermann, H., Osterle, H., Jordan, J. M., and Osterl.., H. (2010). ‘Business model innovation and IT’, Motivational Interviewing: Training, Research, Implementation, Practice, 1(2), pp. 15.
• Lowood, H. (2007) ‘Google and the myth of universal knowledge (review)’, Technology and Culture, 49(1), pp. 298–300.
References
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