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Divina Nihalani, 08318 Janak Maheshwari, 08322Krishna Sharma, 08324 Malvika Bhatnagar, 08327

Sakshi Goyal, 08339 Vibhor Jain, 08359

http://p1.pichost.me/i/41/1645057.jpg

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Government interventions eg. Restricted in 25/100 countries

Bureaucracy problem during inception for eg. In IndiaPolitical

Income, Age, EducationEconomical

Google Docs, Hangouts, Gmail, YouTubeSocial

Google Analytics, Personalized search , Cloud computing

Googles custom designed, low cost, Linux-based serverTechnological

Patents and CopyrightsLegal

Large populationEnvironmental

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Cost1. Low cost to consumer

2. High cost to internet basedbusinesses

Communication1. Advance user interface design

2. Real time and voicecommunication

3. Designing software andadjusting hardware

Customer1. Advertisers

2. Publishers

3. Internet based businesses

Convenience1. Easily accessible

2. Just a click away

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Product Innovation

Small and Medium Enterprises(SMEs)

Strategic Feasibility

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Highly diverse users

Services and products available to wide range of users inmore than 110 languages

Geographic

Age: More popular with users below 34 years

Income: Majority users of upper middle income

Occupation: Business minded people

Education: Educated, literate people

Demographic

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Lifestyle: Busy and active, outdoor oriented

Personality: Ambitious

Psychographic

User Rate: B2B-heavy, B2C-light Occasion: Regular

Readiness: Positive

Loyalty: B2B-high, B2C-low

Benefits: Quality, service, speed

Behavioral

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Market Leader

GOOGLE

1. Expansion throughcontinuous Mergers and

Acquisitions

2. Governance, managinginnovation and corporate values

Market Challenger

YAHOO

1. Broad reach

2. Built second-largest dating

site

3. Mergers and Acquisitions

Market Follower

MICROSOFT1. Decision engine

2. Integrated presentation ofdetailed data

3. Vision of cloud computing

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Innovation in technology and R&D

Services offered such as videos, maps,mail, search engines etc.

Non disclosure of all strategies, strengths

and intentions

Points-of-Parity

Engineers encouraged to spend 20% timeon their own choice of projects

Small teams usually 3-5 people

High risk takers

Low CPC and high CTR

Points-of-Difference

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High risk takers

Risk aversive

Small teams

Large teams

GOOGLE

OTHERS

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