carved in wood - new marketing goals 2012

Carved IN WOOD Insights for new Marketing

GOALS10

Start building and using BUYER PERSONAS, and choose which

CUSTOMER your business will primaraly serve.

Dare to CHOOSE

1

Develop A Target Audience based CUSTOMER JOURNEY, and get insights

on their RITUALS. That’s where you wanne be.

Know your CUSTOMER

2

Stop regarding the playing field as ONLINE and OFFLINE, but rather think

in MULTICHANNEL engagement strategies.

View as HOLISTIC 3

Manage the PROCES 4

Develop a skyrocketing CONTENT strategy and let automation software

nurture your LEADS to prospects.

Want to SUPRISE 5

Create PURPLE COWS as touch points within the experience of your

CUSTOMER, to leave a remarkable impression.

Focus on DEVICES

6

Focus on the CONNECTED customer and start aligning your business on the INTERACTION between the (mobile)

screens.

Deliver on RELEVANCE

7

Always Deliver on the right TIME, in the right PLACE, the right MESSAGE, to the right recipiënt, the right proposition.

Cultivate the SUPERPROMOTOR

8

You’re as credible as your CUSTOMERS say you are, so make

social CRM and BUSINESS reputation your top 1 priority.

People LOVE to hear a good story, so tap into your companies DNA and

write the REMEMBERABLE story of your business, they can spread.

Tell the STORY 9

Submerge into SOCIAL 10

Submerge into the SOCIAL world. Listen, learn and INTERACT to get the

conversation with the audience STARTED.

Carved IN WOOD 2012 by

Mark de Greeff

Go FOR it!