carters corner - brand development presentation

So  you  have  a  wonderful  corner  at  Carter  Road  ..huh  

hummmmm  

Say  what  ??  Corner  of  Carters…  HUMMM      

hey….how  about  we  call  it    

Carters Corner

Two  simple  unforgeAable  words…    gives  a  corner  feel,  a  secluded  feel,  

 a  private  feel,  a  my-­‐space  kinda  feel  ,,,,,  

“Carters Corner”Lets meet at Carters Corner …… sounds good too,  

humm  I  am  feeling  good  about  it  already  

How  abt  we  make  it  a  place  where  one  simply….  

“FEELS GOOD”

Feels  good  abt  the  ambiance,  Feels  good  abt  the  Food,  Feels  good  abt  the  locaFon,  Feels  good  abt  the  pricing.  

“A PLACE DEDICATED TO HAPPY FEELINGS”

it  just  pumps  up  my  feelings  northwards      

Good  Feelings,  PosiFve  Feeling,  Lovely  Memories….oooh  selfie  Fme  

“WE ALWAYS HAVE A GOOD TIME AT

CARTERS CORNER”

GOOD  MUSIC,  NICE  AIR,  DECENT  CROWD,  NEAT  LOCATION…..    Truth Bomb 1���I’m In The Last Structure that stands on The Indian Map…wooha …there is a sea behind me man……That’s a Wopper

“A SPOT WHERE I WANT TO UNWIND CHILL & RELAX –

A CORNER I CALL OF MY OWN”

A  PLACE  WHERE  I  WOULD  GO  OUT  WITH  PALS,  HANG  OUT  WITH  MY  BESTIE,  OR  EVEN  GO  SUMMON  A  

CROWD  J  

“I COULD ALSO JUST GO ALONE STRETCH MY LEGS

AND TREAT MYSELF”

A  COOL  PLACE  TO  HANG  OUT  IN…  A  COZY  SPOT  THAT  IS  POCKET  FRIENDLY  YET  GIVES  ME  AN  

UPMARKET  FEEL  

“THIS MY CORNER”

“THIS IS HOW IT LOOKS”

“THIS IS THE WAY IT LOOKS INSIDE”

“THIS IS THE WAY IT LOOKS ON THE OUTSIDE”

“THIS IS THE SEATING AREA”

“KEEP THIS CYCLE IN MIND”

“SOME SWEET SPOTS AROUND THE CORNER”

“THIS IS MY CROWD”

“WHO WANNA CHILL LIKE THIS”

“REMEMBER THIS”

“THIS IS OUR MARKETING TOOL”

“WE TIEUP WITH A FLOWER GUY AND HAVE THIS CYCLE-SHOP GO

ALL OVER CARTERS INVITING PEOPLE TO CARTERS CORNER”

The cycle will have our name  

WE ARE SPREADING THE MESSAGE OF HAPPINESS – THROUGH FLOWERS..OH LALALA  

“BTW - WE SELL FLOWERS FROM THE CYCLE SHOP &

allow a lot of Selfies”

Truth Bomb 2 : There Is No Flower Shop on Carter Road a place where where there is so Much Love & youth

“UNIFORM”

CLASSY  UPBEAT  FASHIONABLE  YET  FUNCTIONAL  

“ATTITUDE”

HAPPY  WALA  HAPPY  

“MENU”SIMPLE  TO  UNDERSTAND  EASY  CHOICE  OPTIONS    

“PACKAGING”

BROW  PAPER,  THEY  ARE  ECONOMICAL,  EASILY  AVALIABLE  AND  GIVE  A  GREEN  MESSAGE  

“THIS IS THE 25TH SLIDE

….i’m so thirsty… I can do with a juice.?”

“HEY HOLD ON DID SOMEONE SAY….

JUICE?”

“OUR JUICE SECTION WILL BE A SEPERATE IDENTITY, MORE BASED

ON TAKE AWAY AND SUBSCRIPTIONS?”

90% of this depends on the take away and delivery packaging  

“CATRERS CORNER JUICE CENTER”

Rs.25/- for ���200 ml of Take Away Bottled Juice  

“juice worth it’s squeeze”

“CATRERS CORNER JUICE CENTER”