carters corner - brand development presentation

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So you have a wonderful corner at Carter Road ..huh hummmmm

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Page 1: Carters Corner - Brand Development Presentation

So  you  have  a  wonderful  corner  at  Carter  Road  ..huh  

hummmmm  

Page 2: Carters Corner - Brand Development Presentation

Say  what  ??  Corner  of  Carters…  HUMMM      

hey….how  about  we  call  it    

Carters Corner

Page 3: Carters Corner - Brand Development Presentation

Two  simple  unforgeAable  words…    gives  a  corner  feel,  a  secluded  feel,  

 a  private  feel,  a  my-­‐space  kinda  feel  ,,,,,  

“Carters Corner”Lets meet at Carters Corner …… sounds good too,  

humm  I  am  feeling  good  about  it  already  

Page 4: Carters Corner - Brand Development Presentation

How  abt  we  make  it  a  place  where  one  simply….  

“FEELS GOOD”

Page 5: Carters Corner - Brand Development Presentation

Feels  good  abt  the  ambiance,  Feels  good  abt  the  Food,  Feels  good  abt  the  locaFon,  Feels  good  abt  the  pricing.  

   

“A PLACE DEDICATED TO HAPPY FEELINGS”

it  just  pumps  up  my  feelings  northwards      

Page 6: Carters Corner - Brand Development Presentation

Good  Feelings,  PosiFve  Feeling,  Lovely  Memories….oooh  selfie  Fme  

“WE ALWAYS HAVE A GOOD TIME AT

CARTERS CORNER”

Page 7: Carters Corner - Brand Development Presentation

GOOD  MUSIC,  NICE  AIR,  DECENT  CROWD,  NEAT  LOCATION…..    Truth Bomb 1���I’m In The Last Structure that stands on The Indian Map…wooha …there is a sea behind me man……That’s a Wopper

“A SPOT WHERE I WANT TO UNWIND CHILL & RELAX –

A CORNER I CALL OF MY OWN”

Page 8: Carters Corner - Brand Development Presentation

A  PLACE  WHERE  I  WOULD  GO  OUT  WITH  PALS,  HANG  OUT  WITH  MY  BESTIE,  OR  EVEN  GO  SUMMON  A  

CROWD  J  

“I COULD ALSO JUST GO ALONE STRETCH MY LEGS

AND TREAT MYSELF”

Page 9: Carters Corner - Brand Development Presentation

A  COOL  PLACE  TO  HANG  OUT  IN…  A  COZY  SPOT  THAT  IS  POCKET  FRIENDLY  YET  GIVES  ME  AN  

UPMARKET  FEEL  

“THIS MY CORNER”

Page 10: Carters Corner - Brand Development Presentation

“THIS IS HOW IT LOOKS”

Page 11: Carters Corner - Brand Development Presentation

“THIS IS THE WAY IT LOOKS INSIDE”

Page 12: Carters Corner - Brand Development Presentation

“THIS IS THE WAY IT LOOKS ON THE OUTSIDE”

Page 13: Carters Corner - Brand Development Presentation

“THIS IS THE SEATING AREA”

Page 14: Carters Corner - Brand Development Presentation

“KEEP THIS CYCLE IN MIND”

Page 15: Carters Corner - Brand Development Presentation

“SOME SWEET SPOTS AROUND THE CORNER”

Page 16: Carters Corner - Brand Development Presentation

“THIS IS MY CROWD”

“WHO WANNA CHILL LIKE THIS”

Page 17: Carters Corner - Brand Development Presentation

“REMEMBER THIS”

Page 18: Carters Corner - Brand Development Presentation

“THIS IS OUR MARKETING TOOL”

Page 19: Carters Corner - Brand Development Presentation

“WE TIEUP WITH A FLOWER GUY AND HAVE THIS CYCLE-SHOP GO

ALL OVER CARTERS INVITING PEOPLE TO CARTERS CORNER”

The cycle will have our name  

WE ARE SPREADING THE MESSAGE OF HAPPINESS – THROUGH FLOWERS..OH LALALA  

Page 20: Carters Corner - Brand Development Presentation

“BTW - WE SELL FLOWERS FROM THE CYCLE SHOP &

allow a lot of Selfies”

Truth Bomb 2 : There Is No Flower Shop on Carter Road a place where where there is so Much Love & youth

Page 21: Carters Corner - Brand Development Presentation

“UNIFORM”

CLASSY  UPBEAT  FASHIONABLE  YET  FUNCTIONAL  

Page 22: Carters Corner - Brand Development Presentation

“ATTITUDE”

HAPPY  WALA  HAPPY  

Page 23: Carters Corner - Brand Development Presentation

“MENU”SIMPLE  TO  UNDERSTAND  EASY  CHOICE  OPTIONS    

Page 24: Carters Corner - Brand Development Presentation

“PACKAGING”

BROW  PAPER,  THEY  ARE  ECONOMICAL,  EASILY  AVALIABLE  AND  GIVE  A  GREEN  MESSAGE  

Page 25: Carters Corner - Brand Development Presentation

“THIS IS THE 25TH SLIDE

….i’m so thirsty… I can do with a juice.?”

Page 26: Carters Corner - Brand Development Presentation

“HEY HOLD ON DID SOMEONE SAY….

JUICE?”

Page 27: Carters Corner - Brand Development Presentation

“OUR JUICE SECTION WILL BE A SEPERATE IDENTITY, MORE BASED

ON TAKE AWAY AND SUBSCRIPTIONS?”

Page 28: Carters Corner - Brand Development Presentation

90% of this depends on the take away and delivery packaging  

“CATRERS CORNER JUICE CENTER”

Rs.25/- for ���200 ml of Take Away Bottled Juice  

Page 29: Carters Corner - Brand Development Presentation

“juice worth it’s squeeze”

“CATRERS CORNER JUICE CENTER”

Page 30: Carters Corner - Brand Development Presentation