captain qo ™ is back in black 2014 captain qo fall promo caption qo returns for a: bar – b –...

Captain QO™ is Back in Black

2014 Captain QO Fall Promo Caption QO returns for a:

Bar – B – “QO”

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Promotion Summary

• Promote the QO & Homeline Plug-on Neutral offer and launch a creative and bold marketing campaign that• Educates the trade on how this product will help them

• “Save their lives” • Make arc & ground fault protection faster and easier to

install

• Captain QO returns as the CHAMPION for • Innovative and dynamic offers that save customers time and

money • Helps save lives • Protecting the electrical world from dangerous arcs and

sparks

• Captain QO will continue as our spokesman for awareness and introductions

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Promotion GoalsThe goals are to

• Increase the Plug-on Neutral product acceptance in the market

• Distance Square D from competition

• Introduce Captain QO in a 6-week promotion, kicking off with a fun, engaging event and supported by clever yet informative collateral

• SELL MORE STUFF!!!!

Captain QO Saves The Day by Saving You Time and Labor

Key MESSAGE:

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And now: The Promotion

• Marketing exposure over a 6 week period

Kicks off! with counter day/event “Bar-B- “QO” free lunch and learn

Continues! with integrated promotional elements

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Bar-B- “QO” lunch and learn

We make it easy! Distributors receive a Plug and Play Kit:

• Promotion Welcome Letter • Helpful tips for hosting a Bar-B-“QO”• In-Store point-of-purchase materials – Hanging Sign, Window Decals,

Posters • Plug-on Neutral Counter Display (Homeline and QO)• DVDs with Behind the Counter & Product Videos• Merchandise• Evaluation form• NEC Challenge kit

At the event:• Product demos • Videos playing in the background• Giveaways for electrical contractors

• Captain QO T-shirts (as seen on The Big Bang Theory)• Captain QO Ball caps • Captain QO Comic book

• NEC Challenge with Prize giveaway• Grand prize 1 BBQO grill set per kit

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Captain QO lends himself to a fun, memorable, highly energized promotional campaign.

GET ENGAGED and….

Let’s get ready to RUMBLE!!

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What’s a Bar-B-“QO”?

• It starts at the front door…

Static Cling Door Sign

2 ft

3 ft

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What’s a Bar-B-“QO”?

• It comes from overhead flying thru the air…..

Hanging Sign

2 ft

5 ft

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What’s a Bar-B-“QO”?

• He flies thru the air and…..

hangs around to protect against arcs, sparks and evil competition

Hanging Sign

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What’s a Bar-B-“QO”?

• He brings Hats

and T-shirts…..

10 each per Kit

Front

Back

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What’s a Bar-B-“QO”?

• He delivers a message with his own comic book

10 each per Kit

Captain QO returns to prevent arcs and sparks

while kicking the EVIL competition where it hurts

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What’s a Bar-B-“QO”?

• He shows off his stuff…..

1 Counter Display per Kit

QO124L125PG or

QO124M100P

HOM2040L125PG or

HOM2040M100PC

Ships with support arm and S106 cover screws for mounting sign to load center and arm

Side View

Load CenterDisplay arm

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What’s a Bar-B-“QO”?

• He brings games, gifts….. And a grand prize giveaway

1 Grill Set per Kit

• We are cooperating with the NEC for promote Electrical Safety knowledge

• Counter Days can include your local leader board for the NEC Challenge

• Register for the NEC Challenge when sign up for your event.

• Customize and print out your own local leader board for Grand Prize awards

• Most correct answers in the least time wins!

• Contractors can register for weekly, monthly and the $5,000 NEC Challenge Grand Prize

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What’s a Bar-B-“QO”?

• Order extras separately…..• Add your own local touches to add excitement….

Not in Kit – Order from Summit

Safety Green

Safety Orange

Black Camo Cap

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• He’s bigger than life!

3.5 ft

6.5 ft

What’s a Bar-B-“QO”?

Captain QO Cardboard Standup to keep at the counter or

take to trade shows

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Square D and Captain QO are back stronger than ever…

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Promo Overview

• Promotion Goal:• Drive awareness of Square D new residential offers• Sell more product• Convert customers buying competitor’s stuff

• Promo kits available on September 30th• Encourage local creativity with this promo

• Add football tickets to drive attendance• Have a tailgater… lunch or after hours BBQO• Work in conjunction with an Octoberfest

• ONLY 800 promo kits available

First come, first serve • Join Captain QO to fight arcs, sparks and

EVIL COMPETITION

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In order to continue to have more promotions like this YOU need to register your Bar-B-QO Events

on the Bar-B-QO Event Registration Site!

How To’s

• Details and instructions of the promo will be available• Homeline Launch Box

https://schneider-electric.box.com/HomelineLaunch

• Phil Santoro’s SMB RAD Model Boxhttps://schneider-electric.box.com/s/ahns61e2t53gmxsfy0dt

TO ORDER KITS: • Schneider Electric Field Sales or Distributors can order

1. Complete Form: Scan or Email to seteam@delzer.com OR

2. Go online to order at CustomPoint RRD Site:https://custompoint.rrd.com/xs2/prelogin?CMPID=3064&&&qwerty=14082209

Go to: Place Order Now Product Line Captain QO Promotion

It’s UP, UP, and AWAY!!!

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Captain QO lends himself to a fun, memorable, highly energized promotional campaign.

GET ENGAGED and….

Let’s get ready to RUMBLE!!

21

What’s a Bar-B-“QO”?

• It comes from overhead flying thru the air…..

Hanging Sign

2 ft

5 ft

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Square D and Captain QO are back stronger than ever…

23

Promo Overview

• Promotion Goal:• Drive awareness of Square D new residential offers• Sell more product• Convert customers buying competitor’s stuff

• Promo kits available on September 30th• Encourage local creativity with this promo

• Add football tickets to drive attendance• Have a tailgater… lunch or after hours BBQO• Work in conjunction with an Octoberfest

• ONLY 800 promo kits available

First come, first serve • Join Captain QO to fight arcs, sparks and

EVIL COMPETITION

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In order to continue to have more promotions like this YOU need to register your Bar-B-QO Events

on the Bar-B-QO Event Registration Site!

How To’s

• Details and instructions of the promo will be available• Homeline Launch Box

https://schneider-electric.box.com/HomelineLaunch

• Phil Santoro’s SMB RAD Model Boxhttps://schneider-electric.box.com/s/ahns61e2t53gmxsfy0dt

TO ORDER KITS: • Schneider Electric Field Sales or Distributors can order

1. Complete Form: Scan or Email to seteam@delzer.com OR

2. Go online to order at CustomPoint RRD Site:https://custompoint.rrd.com/xs2/prelogin?CMPID=3064&&&qwerty=14082209

Go to: Place Order Now Product Line Captain QO Promotion