can branded content redress the balance?

CanBranded Content

Redress The Balance?

EXclusivEcontEnt

FrEEBrandEd aPPs

86% of Smartphone Users would like brands to produce more exclusive or original content for their devices.

83% of Smartphone Users will prefer a free app that is associated with a brand over a paid app that is not.

Free Branded aPPS

WanT eXCLUSIVe COnTenT

PaId

customerpreferences

StudieS Show that Smartphone ownerS are increaSingly demanding more content centered around a branded app.

concluSionapps on the smartphone arenow being used more than the web

Users prefer a free, branded app instead of paid-for equivalent

There is a high level of churn for apps, quantity outweighs quality conclusion

Users would like brands to produce more content and feel it would enhance the content on their smartphone instead of paid-for equivalent

IF THE PLAN DOESN’T WORK CHANGE THE PLAN, NOT THE GOAL

“If (consumers) might skip my ads then i’m going to try and hide my adS in the content they’re already consuming”

We’Ve eVoLVeD from

we’Ve eVolVed

to“i actuaLLy haVe

stories that i can shape & share With my auDience that are Worthy of

their time.”

that’S a really huge tranSFer!From a world ofbranded content

being a tectic

to the WorLD of

Startegicstory based marketing where all forms of

communication have to be put through the

filter of.

“whatdo i haVe toSay that addS Value

to peopleS' liVeS and conVerSation?

circleS oF BranDeD content marketing

What kind of branded content is created (or co-created) by

‘WHO’ and for ‘WHOM?’

Content (CO)creation

how is SUCCeSS of different partss and their sum

measured

how is COnTenT distributed

how is enGaGeMenT managed

Distribution Enagagement Management

Measurement

DISTRIBUTION of CoNTENT“SOLUTIOnS TO PLUG-In eBOOKS InTO YOUr BUSIneSS”

ONLINE EBOOKS SALES

GIFT CARDS

SUBSCRIPTION

YOUR ECOMMERCE WEBSITE

A powerful white-label solution with a simple integration

WHITE-LABEL

Sales & Downloads

Analytic Reader Behavior

BUSINESS INTELLIGENCE

Custom eReader

App

YOUR ECOMMERCE WEBSITE

“Drive eBooks sales via your own custom eReader app”

WHITE- LABEL

Custom eReader

App

SOLUTIONS TO PLUG-IN eBOOKS INTO YOUR OFFLINE RETAIL BUSINESS

ONLINE EBOOKS SALES

GIFT CARDS

SUBSCRIPTION

BUSINESS INTELLIGENCE Sales & Downloads

Analytic Reader Behavior

YOUR ECOMMERCE WEBSITE

Options to charge both on your website and on the App Stores using IAP...

WHITE-LABEL

Custom eReader

App

App Store in-App

Purchase

ONLINE EBOOKS SALES

GIFT CARDS

SUBSCRIPTION

BUSINESS INTELLIGENCE Sales & Downloads

Analytic Reader Behavior

WHITE-LABEL

Sales & Downloads

e-books

Analytic Reader Behavior

“A common dashboard”

Gift cards

ONLINE EBOOKS SALES

GIFT CARDS

SUBSCRIPTION

BUSINESS INTELLIGENCE

WHITE-LABEL

Know who’s reading what, when and how

ONLINE EBOOKS SALES

GIFT CARDS

SUBSCRIPTION

BUSINESS INTELLIGENCESales &

DownloadsAnalytic Reader

Behavior

e-books Gift cards

WHITE-LABEL

“Respond to changes instantly and dynamically”

e-books Gift cards

ONLINE EBOOKS SALES

GIFT CARDS

SUBSCRIPTION

BUSINESS INTELLIGENCESales &

DownloadsAnalytic Reader

Behavior

“rosettaBooks’host of featuresallowS you to reach & engage your audience acrossmuLtipLe pLatforms, technoLogies”

Sell directly to consumers

In-app purchase and subscription models

engage with a community of readers

Integrated with CrM

analyse usage patterns

directly import from OnIX fortitle management

Helping You Make Decisions

iddentify parts of your content that are

Most Popularidentify trends and usage

Patternsobserve users' reaction to

Your ContentBring into conversations the

Authoridentify and respond to

Quality/editorial issuesDetermine marketing campaign

Effectiveness

12 yearS' of eXperience matterS...

Develops a FrICTIOnLeSS PIPeLIne for title conversion, quality assurance and distribution.

adapts to eVOLVInG CUSTOMer TaSTeS retail practices and client needs.

engages the LeadInG InTernaTIOnaL SOFTWare vendors for an improved production and distribution system.

Develops a MeanInGFUL CLIenT enGaGeMenT through the coordination of marketing plans and approval of jackets.

Works with the leaders in GLOBaL eBOOK dISTrIBUTIOn including kindle, kobo, iBookstore and nook.

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Arthur Klebanoff CEO p. 646-218-9240

aklebanoff@rosettabooks.com

One Exchange Plaza, Suite 2002 55 Broadway

New York, NY 10006

www.RosettaBooks.com

Navjot Khalsa Director, Digital Marketing p. 646-218-9247

nkhalsa@rosettabooks.com