can branded content redress the balance?
TRANSCRIPT
CanBranded Content
Redress The Balance?
EXclusivEcontEnt
FrEEBrandEd aPPs
86% of Smartphone Users would like brands to produce more exclusive or original content for their devices.
83% of Smartphone Users will prefer a free app that is associated with a brand over a paid app that is not.
Free Branded aPPS
WanT eXCLUSIVe COnTenT
PaId
customerpreferences
StudieS Show that Smartphone ownerS are increaSingly demanding more content centered around a branded app.
concluSionapps on the smartphone arenow being used more than the web
Users prefer a free, branded app instead of paid-for equivalent
There is a high level of churn for apps, quantity outweighs quality conclusion
Users would like brands to produce more content and feel it would enhance the content on their smartphone instead of paid-for equivalent
IF THE PLAN DOESN’T WORK CHANGE THE PLAN, NOT THE GOAL
“If (consumers) might skip my ads then i’m going to try and hide my adS in the content they’re already consuming”
We’Ve eVoLVeD from
we’Ve eVolVed
to“i actuaLLy haVe
stories that i can shape & share With my auDience that are Worthy of
their time.”
that’S a really huge tranSFer!From a world ofbranded content
being a tectic
to the WorLD of
Startegicstory based marketing where all forms of
communication have to be put through the
filter of.
“whatdo i haVe toSay that addS Value
to peopleS' liVeS and conVerSation?
circleS oF BranDeD content marketing
What kind of branded content is created (or co-created) by
‘WHO’ and for ‘WHOM?’
Content (CO)creation
how is SUCCeSS of different partss and their sum
measured
how is COnTenT distributed
how is enGaGeMenT managed
Distribution Enagagement Management
Measurement
DISTRIBUTION of CoNTENT“SOLUTIOnS TO PLUG-In eBOOKS InTO YOUr BUSIneSS”
ONLINE EBOOKS SALES
GIFT CARDS
SUBSCRIPTION
YOUR ECOMMERCE WEBSITE
A powerful white-label solution with a simple integration
WHITE-LABEL
Sales & Downloads
Analytic Reader Behavior
BUSINESS INTELLIGENCE
Custom eReader
App
YOUR ECOMMERCE WEBSITE
“Drive eBooks sales via your own custom eReader app”
WHITE- LABEL
Custom eReader
App
SOLUTIONS TO PLUG-IN eBOOKS INTO YOUR OFFLINE RETAIL BUSINESS
ONLINE EBOOKS SALES
GIFT CARDS
SUBSCRIPTION
BUSINESS INTELLIGENCE Sales & Downloads
Analytic Reader Behavior
YOUR ECOMMERCE WEBSITE
Options to charge both on your website and on the App Stores using IAP...
WHITE-LABEL
Custom eReader
App
App Store in-App
Purchase
ONLINE EBOOKS SALES
GIFT CARDS
SUBSCRIPTION
BUSINESS INTELLIGENCE Sales & Downloads
Analytic Reader Behavior
WHITE-LABEL
Sales & Downloads
e-books
Analytic Reader Behavior
“A common dashboard”
Gift cards
ONLINE EBOOKS SALES
GIFT CARDS
SUBSCRIPTION
BUSINESS INTELLIGENCE
WHITE-LABEL
Know who’s reading what, when and how
ONLINE EBOOKS SALES
GIFT CARDS
SUBSCRIPTION
BUSINESS INTELLIGENCESales &
DownloadsAnalytic Reader
Behavior
e-books Gift cards
WHITE-LABEL
“Respond to changes instantly and dynamically”
e-books Gift cards
ONLINE EBOOKS SALES
GIFT CARDS
SUBSCRIPTION
BUSINESS INTELLIGENCESales &
DownloadsAnalytic Reader
Behavior
“rosettaBooks’host of featuresallowS you to reach & engage your audience acrossmuLtipLe pLatforms, technoLogies”
Sell directly to consumers
In-app purchase and subscription models
engage with a community of readers
Integrated with CrM
analyse usage patterns
directly import from OnIX fortitle management
Helping You Make Decisions
iddentify parts of your content that are
Most Popularidentify trends and usage
Patternsobserve users' reaction to
Your ContentBring into conversations the
Authoridentify and respond to
Quality/editorial issuesDetermine marketing campaign
Effectiveness
12 yearS' of eXperience matterS...
Develops a FrICTIOnLeSS PIPeLIne for title conversion, quality assurance and distribution.
adapts to eVOLVInG CUSTOMer TaSTeS retail practices and client needs.
engages the LeadInG InTernaTIOnaL SOFTWare vendors for an improved production and distribution system.
Develops a MeanInGFUL CLIenT enGaGeMenT through the coordination of marketing plans and approval of jackets.
Works with the leaders in GLOBaL eBOOK dISTrIBUTIOn including kindle, kobo, iBookstore and nook.
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Arthur Klebanoff CEO p. 646-218-9240
One Exchange Plaza, Suite 2002 55 Broadway
New York, NY 10006
www.RosettaBooks.com
Navjot Khalsa Director, Digital Marketing p. 646-218-9247