called “babies” owned by six shareholders be a limited delivery company aim: giving a faster...

Called “BABIES”

Owned by SIX shareholders

Be a LIMITED delivery company

Aim:

Giving a FASTER & CONVENIENT way to parents having babies and having no time to buy babies’ things

Provide a DELIVERY service

Mission Statement:Improve our service to suit for most parents’ wanted

Deliver things ordered as soon as possible

Located San Po Kong where is one of industrial area

Products: Babies things & foods

Examples of babies things:Feeding bottles

Milk powder case

Milk powder

Diapers and wipes

Lotion and baby oil

Baby powder

HOT brand names in market

• Gerber

• Pigeon

• NUK

• Pampers

• Huggies

• Johnson’s

Competition & Comparison

We have a competition & comparison with some famous supermarkets and companies:

Park ‘N’ Shop

Welcome

7-11 (24 hours)

Services provided

• Working Hour ---Receive orders by phone call or fax: 24 hours Delivery time: 8:00am – 10:00pm

• Payment Methods ---– Credit Card (Visa and Master Card) – Cash On Delivery – EPS

Demographic Segmentation

Age

Sex

Family size

Income

Our segment:Married with babies, has their own job, middle class to upper class

Target market

A group of people wants to buy babies’ accessories

No extra time to shopping because of their job

Market trends

Focus on improvement of babies’ product

Make it more user friendly

More convenience

Input more component on babies’ product e.g. aloes

Current Economic Condition

Pricing

• Pricing of our goods will not very expensive, about little bit lower than the price of supermarkets.

• Some charge for the deliver services.

• Below HK$200---------HK$30

• HK$200-HK$400------HK$10

• Over HK$400-----------Free of charge

Promotion

• 10000 leaflets put in the babies’ clinic and supermarkets.

• 1000 posters post in babies’ clinic, supermarkets and shopping centers.

• Advertisements in babies’ magazines, road show and radio.

Distribution

• Covers the entire place in Hong Kong island, Kowloon and New Territories (Expect the islands)

• Extra charge for delivering to Tung Chung and Discovery Bay)

CEOs

ManagementPurchasing & Marketing Manager

MIS & Logistics Manager

Operation Manager

HR Manager

Accountancy Manager

Warehouse Staffs

Set Up

Cost

Units Amount ($)

Warehouse Rental including car park ( 2000sq )

20,000

2nd Hand Van 80,000

Computer Components (7 computers, a 4 in 1 printer, fax machine and etc.) 70,000

2 EPS paying machine (Hired) 6,000

Business Licenses (for 1 year) 2,250

Promotion Cost 10,000

Tools in warehouse (e.g.積車 ) 2,000

Other useful materials 10,000

Stocks of products 350,000

Total 550,250

Operation Cost for the first few months(monthly)

Items Amount ($)

Rental 10,000

Staff salary 37,520

Van & other expenditure

12,480

Input Products 170,000

Total 230,000

Operation Cost after 6 months

Items Amount ($)

Rental 10,000

Staff salary 37,520

Van & other expenditure

20,000

Input Products 100,000 – 200,000

Total 158,520 – 258,520

• Recruitment at Labour DepartmentLabour Department• 4 Full-time workers4 Full-time workers

– 2 Storekeepers $6,000/month2 Storekeepers $6,000/month

– 2 Delivery workers $7,000/month2 Delivery workers $7,000/month

• 2 Part-time workers for shifting 2 Part-time workers for shifting – MUST have driving license MUST have driving license

– $30/hour$30/hour

• Working period Working period – A. 8:00am – 4:00pm A. 8:00am – 4:00pm

– B. 2:00pm – 10:00pmB. 2:00pm – 10:00pm

Future Planning

Sell more kinds of products

Change our business to online business

Set up a membership system