calendar year plan for radio stations

Majority audience share in Barbados

Good sales team Top personalities Excellent promotions

and concepts Creative

personalities Respected news

authority

Lack of dedication by all on-air staff

Competitor price slashing

Economic downturn Agency lethargy Lack of personnel

Good leadership Enthusiastic sales

team Niche target

Poor reception Small sales team No marketing of

Wave Lack of on-air

interaction with sales teams

Recent introduction to website selling

Good attitude of staff

Not many rivals Respected brand TV and radio

combination Leading morning

man on Klassic

Poor standard of broadcasting

No leadership on site Unsophisticated

approach to sales Lack of commitment No marketing of GBN Poor working

conditions Lack of properly

updated website

Excellent programming

Trained on-air team Strong sales team Healthy market Niche station Good promotions

Demotivated sales team

Numerous stations Lack of marketing No education on

web sales No monetization of

vehicle

Good programming Excellent morning

show Unique product Good interaction on

website

Sound quality Frequent blackout

periods in Antigua Lack of sufficient

marketing Very soca-centric

after morning show Technical quality in

certain parts of islands

Sales team being selected

BARBADOS

ST. LUCIA

TRINIDAD

GRENADA

CSS

STRONG AVERAGE STRONG POOR

BARBADOS

ST. LUCIA

TRINIDAD

GRENADA

CSS

STRONG AVERAGE STRONG POOR STRONG

To translate our strengths in Barbados and Trinidad into increased revenue

To strengthen the sales and on-air teams in St. Lucia and Grenada

To create a dynamic sales team for the CSS

To properly market all stations within their countries

To properly market the CSS across the Caribbean

The success of new and simple concepts prove that revenue generation is stimulated by freshness and differentiation of products.

Hott Mobile - $20K Reading Room - $30k Room 104 -$1,004

p/s Great Crunch - $15K Starcom Star - $20K VV Paris - $10K

Hott Mobile twice per week = $50K

Valentine’s Paris = $50K

May30 trip to India = $100K

Internet promotion = $120K

$320 K (TTDS)

WAVE your FLAG – much like a bumper sticker promotion = 30K

Internet spot the ball promotion = 50K

Radio auction, once per month =50K

Singles Mingle = 50K

$180K (XCDS)

Hott Mobile = 25K Paris = 30K Gospel promo=

$30K Klassic memories =

$25K Hott Mama = $20K Hott Dad = $20K Picture this = $25K

$175K (XCDS)

Wrap for vehicle as Hott Mobile Ads in the Grenada Voice Outside broadcasts in malls/liming spots Painting of shop walls Frequent courtesy calls to clients Entry of top 50 clients into CSS pool Proper TV ads promoting radio and vice

versa

Flag promotion Office/business weekly promotion –

offices fax us info to highlight their staff

Supermarket partnerships – when bell rings, customer gets $93.7 off their bill

Ads in St. Lucia Voice if possible

Continuous sales assessment is being done, but must be taken to another level in SLU and GND on a quarterly basis.

Tools for GND and SLU must be provided – e.g. A shared laptop for PPP

All branding opportunities must be taken

(KFC’s brand is seen from space!!!)

Rum shops, airports, liming areas, bars, roundabouts, supermarkets, gas stations....

This must be planned for both CSS and local radio station in the same island.

1,192,906 GBN

1,945,194 Hott 93

526,434 The Wave

769,284 CSS

3,253,934 SNI

With proper technical platforms, dedicated sales teams, announcer buy-in, new sales and execution of a sound marketing plan, 2012 can be the year of salvation.