calendar year plan for radio stations
DESCRIPTION
My presentation of ideas for radio stations across the Caribbean. Successfully executed, these can help you generate revenue for your media business!TRANSCRIPT
Majority audience share in Barbados
Good sales team Top personalities Excellent promotions
and concepts Creative
personalities Respected news
authority
Lack of dedication by all on-air staff
Competitor price slashing
Economic downturn Agency lethargy Lack of personnel
Good leadership Enthusiastic sales
team Niche target
Poor reception Small sales team No marketing of
Wave Lack of on-air
interaction with sales teams
Recent introduction to website selling
Good attitude of staff
Not many rivals Respected brand TV and radio
combination Leading morning
man on Klassic
Poor standard of broadcasting
No leadership on site Unsophisticated
approach to sales Lack of commitment No marketing of GBN Poor working
conditions Lack of properly
updated website
Excellent programming
Trained on-air team Strong sales team Healthy market Niche station Good promotions
Demotivated sales team
Numerous stations Lack of marketing No education on
web sales No monetization of
vehicle
Good programming Excellent morning
show Unique product Good interaction on
website
Sound quality Frequent blackout
periods in Antigua Lack of sufficient
marketing Very soca-centric
after morning show Technical quality in
certain parts of islands
Sales team being selected
BARBADOS
ST. LUCIA
TRINIDAD
GRENADA
CSS
STRONG AVERAGE STRONG POOR
BARBADOS
ST. LUCIA
TRINIDAD
GRENADA
CSS
STRONG AVERAGE STRONG POOR STRONG
To translate our strengths in Barbados and Trinidad into increased revenue
To strengthen the sales and on-air teams in St. Lucia and Grenada
To create a dynamic sales team for the CSS
To properly market all stations within their countries
To properly market the CSS across the Caribbean
The success of new and simple concepts prove that revenue generation is stimulated by freshness and differentiation of products.
Hott Mobile - $20K Reading Room - $30k Room 104 -$1,004
p/s Great Crunch - $15K Starcom Star - $20K VV Paris - $10K
Hott Mobile twice per week = $50K
Valentine’s Paris = $50K
May30 trip to India = $100K
Internet promotion = $120K
$320 K (TTDS)
WAVE your FLAG – much like a bumper sticker promotion = 30K
Internet spot the ball promotion = 50K
Radio auction, once per month =50K
Singles Mingle = 50K
$180K (XCDS)
Hott Mobile = 25K Paris = 30K Gospel promo=
$30K Klassic memories =
$25K Hott Mama = $20K Hott Dad = $20K Picture this = $25K
$175K (XCDS)
Wrap for vehicle as Hott Mobile Ads in the Grenada Voice Outside broadcasts in malls/liming spots Painting of shop walls Frequent courtesy calls to clients Entry of top 50 clients into CSS pool Proper TV ads promoting radio and vice
versa
Flag promotion Office/business weekly promotion –
offices fax us info to highlight their staff
Supermarket partnerships – when bell rings, customer gets $93.7 off their bill
Ads in St. Lucia Voice if possible
Continuous sales assessment is being done, but must be taken to another level in SLU and GND on a quarterly basis.
Tools for GND and SLU must be provided – e.g. A shared laptop for PPP
All branding opportunities must be taken
(KFC’s brand is seen from space!!!)
Rum shops, airports, liming areas, bars, roundabouts, supermarkets, gas stations....
This must be planned for both CSS and local radio station in the same island.
1,192,906 GBN
1,945,194 Hott 93
526,434 The Wave
769,284 CSS
3,253,934 SNI
With proper technical platforms, dedicated sales teams, announcer buy-in, new sales and execution of a sound marketing plan, 2012 can be the year of salvation.