c-change final 3-19-14
Post on 12-May-2015
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Boosting Your On-Line Personal & Professional Brand
to Get What You Want
Linkedin: An Every Day Resource
Public Relations Planning 101
“Using effective communication to influence behavior”
•Objective(s): Personal and professional goals
•Target Audience(s): Hit list of 10 people you want to/need to know
•Key Messages: How will you differentiate yourself?
•Initiatives with Timeline of Activity: Four efforts/year both personally and professionally
•Measurement: What does success look like?
Five-year Life Plan
Plan Your Work, Work Your Plan
A Few Ways to Impress the Boss by Using Social Media
Follow Industry News with a web aggregator: Flipboard
Google Yourself Regularly: Set Google Alerts
Monitor Social Media Conversations in Your Industry and Your Competition
Volunteer for Your Company’s Social Media Team
Social Media Miscues
Boss, Priest, Grandmother…
Beware of “citizen journalism”
Q&A: Wrap Up
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