business plan wimedia(1)
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8/3/2019 Business Plan WiMedia(1)
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Faculty of sciences
Specialized Master
Telecommunication syste19/06/2011
WIMEDIA TECHN
Supervised by:
Pr. Dr. M. Essaaidi
s engineering
OLOGY
BUSINESS
Presented
El AmraouLaghdass
PLAN
by:
yine imadounes
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Content
Summary :................................................................................................................................................ 3
Market Research : ................................................................................................................................... 5
Environment:....................................................................................................................................... 5
Demand: .............................................................................................................................................. 5
competitor product: ............................................................................................................................ 7
Business model :...................................................................................................................................... 9
The Framing Project: ........................................................................................................................... 9
The objectives:................................................................................................................................. 9
The stakes:....................................................................................................................................... 9
Finality: ............................................................................................................................................ 9
Customers:..................................................................................................................................... 10
Finances :....................................................................................................................................... 10
Cost structure : .............................................................................................................................. 11
Revenue :....................................................................................................................................... 11
Products and Services :.......................................................................................................................... 12
D-Link DWA-645 - Carte PCMCIA wireless 802.11n 300 Mbps the COST 28 euro. ...................... 13
Management : ....................................................................................................................................... 13
Infrastructure : ...................................................................................................................................... 15
Risk assessment :................................................................................................................................... 15
Risk Management :................................................................................................................................ 15
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Summary :
WiMedia's UWB technology represents the next evolution of Wireless Personal Area
Networks (WPANs) offering end users wireless freedom and convenience in a broad
range of PC and consumer electronics products. Current WiMedia products are
offered by major OEMs including Imation, Dell and Toshiba, as well as smaller OEMs
such as Atlona and Warpia. These products include Wireless USB docking stations,
hard drives, projectors and Laptop to HDTV audio/video extenders. Wimedia Alliance
is also focused on providing specifications for streaming video applications.
WiMedias technology is an ISO-published radio standard for high-speed, ultra-
wideband (UWB) wireless connectivity that offers an unsurpassed combination of
high data throughput rates and low energy consumption. With regulatory approval in
major markets worldwide, this technology has gained broad industry momentum as
evidenced by its selection for Wireless USB and high-speed Bluetooth.
The aim of our project is to manufacture and distribute the cards WiMedia, which is
for people who use computers and smart phones to connect easily and quickly
Transfer data.
The future it intends to convert our company Limited Liability Company in limited
company to make it international and global market access easily.
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The project Wi-Media offers many solutions for problems of wireless connections is
to say, it solves the flow problem.
This technology is unique in its qualities, which we can say we're going to attack the
market after a short period.
It was thought to install the company in Tetouan and after 5 years, our goal is to see
this product in the world. What makes us sure of the success of our project is the
quality of service.
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Market Research :
Environment:
The environment is favorable because Morocco is the gateway to Africa and also very
closes to Europe.
We will establish in Tetouan because of the short distance between Tetouan and
Tangier Med port, which helps us to move the product easily.
Companies that have established in Morocco offers a salary to engineers and
technicians unless American countries and Europe.
For engineers and technicians will not have problems such as Morocco has expertise
in this area, such as window cards manufactured in Morocco are the most secure and
perform worldwide.
Demand:
Today there are no computers and smart phones without Bluetooth or wireless card,
the throughput of these Technologies is insufficient to transfer data that have a large
capacity.
For example when I need to transmit or receive a high-capacity data when using
other technologies take several hours, the WiMedia provides a very high rate that will
accelerate the speed of transmission and reception of high-capacity data, hence the
demand on this map will be very strong. Maps WiMedia has a very promising market
for sale.
For example the WUSB proposed by the WiMedia Alliance to replace wired USB
connections with old and his USB.
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The WUSB works very well in the payroll of America and also it will attack the world
as WUSB allows for a tremendous speed transmit or receive data.
There are a profitable market for the commercialization of our products and the need
for a connection speed and rate very important Transfer helps us to have customers
everywhere.
The main customers are large companies like HP computers, Dell, Acer ... and the big
companies that make smart phones that use a wireless connection for the Transfer of
data.
The policy will be indirect sales and distribution channels will wind wholesaler.
Our work is with large companys computers, smart phones and those of multimedia
devices (TV ...)
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Competitor product:
There are competing products such as wireless Bluetooth, the throughput of these
technologies is low compared to the WiMedia. Wi-Fi has long range than WiMedia.
Wi-Fi and Zigbee are known in the international market but as I mentioned before
the project plays on the WiMedia throughput is most important in the transmission
or reception of data.
We will file a patent which protects intellectual property (WIPO), to protect our
product.
Matrice de SWOT :
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The company isvery close to majormarkets such asthe Europeanmarket.
Very goodintegration ofclients.
Good knowledgeof competition.
Demand forinnovation willincrease.
Highthroughput.
Low power
consumption. Quality of
services
St
opp
rengths Weaknesses
Threatsortunities
8
Lack ofsupplier.
financing. The
emergenceof newtechnology.
For the brakeswill cause theprice toresearch andengineers whodo the work.
The range isshort comparedto wifi.
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Business model :
The Framing Project:
The objectives:
Our limited liability company with a capital of 5 million DH.
Shows the average advertising, mailing and posting their advertising budget will be
50,000 DH.
The distribution will be for the countries of North America, Europe and soon in Africa
and Asia.
o The trajectory of this company in the next 5 years:
The first year high advertising and distribution in the worldwide.
2nd and 3rd year increase in turnover .
4th and 5th we are trying to convert our company in limited company.
Our target to manufacture a product that meets customer needs with a cheaper
price.
We will recruit engineers in Telecom also in electronics, to do the work of the
engineers we need a 20 + technical manager.
The stakes:
The circumstances could jeopardize the strategies in this business plan as lack
financial or development of new technology.
Like all projects there are risks such as economic crises. This kind of project requires a
major capital.
Finality:
The project will be the first WiMedia in Africa because of lack of such companies.
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Customers:
o Target Customer:
Most of the customers are large company that manufactures devices of Multimedia,
These companies are installed here in Morocco and Europe.
o Distribution Channel:
We have all the means by which the company provides products and services to
customers. This includes the company's marketing and distribution strategy.
o Customer Relationship:
Because of the quality of services that offers our company, we can make good
relations with major companies in the area wireless conexion. With respect to the
communication there is no problem, we have the jurisdiction.
Sales will direct our premises, we help customers buy and use the company's
products or services.
Finances :
o Investment:The investment required for facilities, equipment and working capital to start or
maintain operations.
Detailed list of expenditures and funding sources for these funds and when they are
needed.
The fiscal plan includes a benefit of 12 months and a projected loss, a profit of four
years and a projection of loss, a cash flow projection, a pro forma balance sheet, and
a calculation of profitability. Together they provide a reasonable estimate of the
financial future of our company. More importantly, the process of reflection on the
financial help improve our knowledge about the inner workings of our financial
business.
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Assets liabilities funding sources
-gross Capital
2 million DH
-Capital
2 million DH
Maghreb Bank
-Inventories of raw materials
500.000,00 DH
- Stocks of finished products
500.000,00dh
- reserves
1 million DH
-Borrowings and other debt
500.000,00 DH
Popular bank
-Investment securities
300.000,00
-Accounts payable
1 million DH
major company
TOTAL
3.3 million DH
TOTAL
4.5 million DH
Cost structure :
The expenses needed to produce products or services are described in 500,000.00 DH
value proposition.
Revenue :
The income of our company receives from the sale of products or services. This
includes sales volume and revenue forecasts and assumptions and logic used to make
projections.
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Products and Services :
Detail of our products or services (technical specifications, drawings, photographs,
brochures, and other bulky items belong in Appendices).
We have a lot of product and services such as our main product are the manufacture
of WiMedia cards technology that allows the user to transfer and receive data with
an enormous speed.
Factors we will give competitive advantages is the quality of products and services as
well because as you know the Chinese product is of poor quality.
We can make WiMedia cards and sell at a price lower than other competitor.
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Prices, fees, structures and leasing of our products and services:
D-Link DWA-645 - Carte PCMCIA wireless 802.11n 300 Mbps the COST 28 euro.
The first version of our product is wimedia.1 and the price will be offer is 30 euro,
Management :
The price is a little more than another technology because of this service by WiMedia.
For distribution will be for countries in North America and Europe, Africa and
Asia soon.
Communication :
advertising for medium we will use posters, mailings, ads ...
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the advertising budget will be 100,000 dh, and effectiveness will be
controlled by the Benefit
Distribution: policy will sell our indirect distribution channels are wholesalers.
A general engineer who will manage the company from day to day, experience that
the engineer brings to the company is the new technology, he has special expertise in
wireless connection.
We have over 10 employees, the project manager is the general engineer and we
have 8 technicians and 3 engineers specialized in electronics.
We need a telecom engineer post; we are seeking lending or investors.
Board of directors
Management advisory board
Attorney
Accountant
Insurance agent
Banker
Consultant or consultants
Mentors and key advisors
As we have quoted above assets and liabilities held outside the company and the
total personal net worth is 1 million DH.
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Infrastructure :
Production: Infrastructure was well-equipped laboratories for scientific as Research
and production machinery.
It has vehicles and the date of release will be the opening of our society
We have a stock.
It will mean significant development to ensure quality control.
Risk assessment :
Circumstances that might jeopardize the strategies contained in the business plan as,
lack financial or development of new technology.
Risk Management :
The circumstances could put at risk the strategies in this business plan
It will be three main headings:
First the lack of budget, as you know it's a project that requires very large revenue to
achieve the goals marked.
Second, is the problem of suppliers in case our supplier was financing problems or
natural disaster?
Third, the emergence of a new competitive technology of our product.
The risk is a potential danger more or less predictable, which can affect the outcome
of the project. It will not be possible to eliminate all, does not exist zero risk.
Of course, it is considered unseemly to guard against the risks inherent to operating a
complex project or not elsewhere. However, it is essential to undertake a
comprehensive study of potential risks and reasoned more or less predictable, to
move beyond beliefs true or not.
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A thorough risk assessment is a good guarantee success of the project's why it was
thought to have solutions for the different risks that can threaten our project.
The following are some solutions to avoid these risks:
For the budget problem is going to contacted the various banks companies that exist
in Morocco, as organizations that help young entrepreneurs for example,
'Entrepreneur Association Morocco' or else.
For suppliers it is not a big problem because our project is based on research so we
buy that simple circuits such as diodes, resistors...
The only thing that threatens our existence is the appearance of a new technologys
why we have laboratories very well equipped to conduct research for new versions
more efficient than the current version.
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