business based web development

Business Based Web Development

Thomas Robbins, thomasr@kentico.com

@Kentico_CMS@trobbins

About Us

Kentico CMS is one of the most comprehensive content management systems on the planet. With almost 7000 web sites in 84 countries and backed by an extensive partner network it’s used for everything from simple web sites to complex applications. Kentico CMS is easy to install, simple to manage, scalable and reliable.

Some of our customers

Today - The Agile Web

In the July 2011 survey Netcraft received responses from 357,292,065 sites.

Total Sites Across All Domains (August 1995 – July 2011)

Source: www.netcraft.com

What’s the Relative Sizing

What’s Hot Today?

Today - Changing Experiences

1. Amazing rise of social connections computing

2. ‘Cross follow’ Phenomena3. Many users don’t directly

access the site

Source Business Insider 2011

Question: How much does your friends opinion matter?

Today – Getting local

1. We see a dramatic Increase in multi-language sites

2. Cloud computing enables local servers

Question: How many people have multi-language sites?

What does your site mean?

• Represents company brand and public facing presence

• How your company is seen by the world wide audience

• Internally represents an operational asset– People ‘make’ your site– Process keeps it running– Technology powered

Content is King!

Web content is the text, structure and navigation elements in a web page. Essentially it is the visual and audio components that a user will encounter as part of their user experience on a web site. This includes applications, code, images, sounds, data, PDF’s, spreadsheets to name just a few.

What about social networking?Customer connection mechanism

•What your audience is looking for•Provides information about your product or service•Allows people to easily link and discuss (natural links)•Opportunities for multi-targeting and multi-channel

Long Live the King!

What is the king?

Kings Need Some Help…

• Create a context – consistent customer experience regardless of device– Provides security– Enables discovery/sharing

• Allows people (company) to work independently– Role based

• Enables company innovation – Developer freedom– Trend acceptance

What the heck is a CMS?

Process

Technology

A content management system is a computer program

that manages workflow in a collaborative environment.

A Web Content Management System is a type of CMS that

enables users to create, review, edit, index, search and publish a variety of electronic text and digital assets to the

Web.

People

King Content

Squire CMS

CMS Systems

• Content Managers, Developers, Web Designers, System Administrators

People

• Framework that defines how people workProcess

• Powers the people and processTechnology

When do you need a CMS?

Is my content collection, management and publishing process to complex to manage informally?

Content Contributors

Personalization

Channels

Sources

Authors

Personalization

Changes

Types

CMS System

5 Reasons to implements a CMS

1. Provide you customers a consistent and manageable web experience.

2. Drastically increase your customer retention rates.3. Dramatically increase the productivity of your

content managers, web designers and application developers.

4. Improve the security of your web site and protect your customer’s personal information.

5. Improve business continuity and execution

Determine Your NeedsRole Definition Current

barriersBusiness needs

Content Managers

Responsible for creating, editing, approving and publishing content to your public site.

Web Designer

Responsible for developing and implementing the visual experience of your website.

Application Developer

Responsible for programmatically extending and deploying rich interactive applications

Operations Responsible for the daily management and maintenance of your production site.

InvestigationQuestion Answer

Ask your content editors what they need to help them better manage, organize and categorize their content.Ask your IT management how many hours are spent updating website content.Ask your security lead about their concerns for customer data.

Ask your applications group what key applications they need to deploy to the website.Ask your organizational leaders what objections and push back the business users might raise about changing their website process.

Why do CMS Projects Fail?

1. Web architecture projects are complex. Project requirements are often not well understood which leads to bad purchase decisions and architecture choices.

2. Inconsistent user experience resulting from poorly thought out content reuse and lack audience understanding.

3. Inconsistent site update experience for content managers, web designers and applications developers resulting in overly complex technology and process.

3 Common Pitfalls

1. Scope creep in project implementations. One more feature is only a little bit more work- right?

2. People don’t like to change the way they work. We are all comfortable with how we work – why change?

3. Expecting the technology of a CMS solution to solve the entire problem. Managing content on a website is an editorial process – why not treat it that way?

Q&A

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Thank you!E-mail: thomasr@kentico.comTwitter: trobbinsBlog: http://devnet.kentico.com/Blogs/Thomas-Robbins.aspx