building your community from the ground up

Jen Sable Lopez

Building Your Community

From The Ground Up

Director of Community at Moz

“Moz already has a

community.

This is easy for you.”

@jennita

SEOmoz Blog – January

2005

@jennita

Top SEOmoz Members –

August 2005

518 Blog

Entries

In 10 Months!

@jennita

SEOmoz Twitter – May

2009

Ok, so how do *we*

start?

Start With Goals

@jennita

What are your

organization’s goals?

VISION

Our vision is for a world free of colon cancer

where education, early detection and

treatment lead to survivorship for all.

MISSION

Our mission is to knock colon cancer out of

the top three cancer killers. We are doing

this by championing prevention, funding

cutting-edge research and providing the

highest quality patient support services.

@jennita

How would a Community

help reach those?

“We're a community that

provides hope and support to

patients and their families,

while saving lives through

screening, access, awareness,

advocacy and research.”

@jennita

What do you hope to

achieve?

Set achievable goals

Moz Goal:Reach a Broader

AudienceMarketing

Team Goal:Increase

engagement

within the

Community on-

site, off-site, & off-

line

Megan’s

Goal:Increase

engagement on

Facebook &

Google+ by 25%

@jennita

Communicate to

everyone

How Will We

Measure?

@jennita

It depends on your goals

KPIs: The Basics

@jennita

@jennita

Engagement

@jennita

Engagement – Week over

Week

@jennita

On-Site Activity

Traffic

@jennita

Dude. BACKLINKS.

@jennita

Overall health

@jennita

Have some fun!

Assess Internal

Resources

@jennita

A blogger in the midst?

@jennita

Anyone have a large

network already?

This guy!

@jennita

A Social Media

Enthusiast?

A Dev to champion your

ideas?

All to be a part of the

Community

Must.

Do.

Research.

Does a Community

already exist?

@jennita

Check in on your

competitors

What are they missing out

on?

It’s ok to

START

SMALL

@jennita

Where to start?

@jennita

Focus your efforts

@jennita

Tell your story

@jennita

Show your personality

@jennita

It’ cool to care

Expand as the team

grows

@jennita

Keep on keepin’ on

Building a Team

@jennita

Again, starting small is

FINE.

Make a list of daily tasks

Community Daily Tasks Circa 2010

That list will change

Community Daily Tasks TODAY

Train and encourage

everyone

Community is a team

sport

Test

TestRe-test

Then Re-evaluate

@jennita

Goals still in alignment?

KPIs make sense?

Is the team missing anything?

Now,

you just

have to

DO IT.

Jen Sable Lopez@jennita

jen@moz.com

THANK YOU