building the perfect social media campaign
Post on 06-Jul-2015
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Todd Leiser, Director of Franchise Sales for Valpak presented "Building The Perfect Social Media Campaign" at FranCamp in Atlanta.What REALLY makes social media work? These days, engaging customers and franchise candidates takes more than just having an online presence on popular social networks. It takes the perfect social media campaign.
TRANSCRIPT
Building the Perfect Social Media Campaign
Todd Leiser, CFE
@ValpakTodd
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ZorsZees
Suppliers
Agenda
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3 Truths
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3 Truths
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3 Truths
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People don’t want brands in their stream
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Facts
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Why Should You be among the <10 brands?
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Let’s build the impossible
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Components
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Emerging Clues
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Background & Goals
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It’s the Content, Not the Channel
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Influence
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The Campaign
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In Closing
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Discussion!
32toddleiser
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