building of an iconic brand
Post on 11-Apr-2017
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BUILDING A
LARGEST CHAIN OF
HAMBURGER FAST FOOD
RESTAURANTS
YES CORRECT ITS MC DONALD’S
SERVES 68 MILLION CUSTOMERS DAILYIN 119 COUNTRIES
1955-RAY KROC STARTED THE FIRST FRANCHISE
IN 1965 STARTED ADVERTISING WITH A 60
SEC. COMMERCIAL AD.
IN 1974STARTED RONALD
MCDONALD HOUSE TO HELP CHILDREN
WITH LEUKEMIA WHICH HAS EXPANDED INTO A GLOBAL CHARITY
EFFORT CALLED RICHARD MCDONALD
HOUSE CHARITIES
FAMILY AND CHILDRENON
IN 2000
•COMPANY LOST A LITTLE FOCUS
•2000 NEW RESTRAUNTS WERE LAUNCHED
•POOR CUSTOMER SERVICE
• EMPLOYEES WERENT TRAINED PROPORLY
“PLAN TO WIN” IN 2003
HIGH QUALITY CONSUMER EXPERIENCE
INCREASED HEALTH CONCIOUSNESS
Removed “Super Size Burgers”
SLOGANS INTRODUCED
MARKETING STRATEGIES DEVELOPED
1 $ MENU INTRODUCED
AMBITION
RECAP
DISCLAIMERCREATED BY GUIDED BY
Hardik Lodha
Sophomore at IIT Guwahati
+91-8011492168,9479869638
Pr. Sameer Mathur
IIM Lucknow
iimlfaculty2@gmail.com
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