building genuine relationships
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BuildingBuildingGenuineGenuine
RelationshipsRelationships
Online and Offline
BuildingBuildingGenuineGenuine
RelationshipsRelationships
Online and Offline
Neville Hobson, ABC
www.nevillehobson.com
May 28, 2009
Neville Hobson, ABC
www.nevillehobson.com
May 28, 2009
http://www.onlinemeetingrooms.com/
http://www.flickr.com/photos/thomashawk/27864488/
http://www.flickr.com/photos/sayan51/3233670215/
http://www.flickr.com/photos/beltzner/2462056298/
http://www.flickr.com/photos/npv3605/3213338284/
http://www.edelman.com/trust/2009/
We don’t trust “corporate-speak” We fast-forward our PVRs through the
interruptions We pull content that interests us We create our own content, original and
mashups We pay close attention to (and are influenced
by) word of mouth
Consumers, citizens and employees have changed.
http://theconversationprism.com/
http://www.enterprise2dot0.com/
1. Channels have fragmented
2. Trust is critical3. Social media have
arrived4. The customer is in
control (kind of)5. Content creation and
distribution have been democratized
Imperatives: You must reach the
new influencers Transparency is
required Engage in the
conversation or fail to communicate
1.1.ListenListen2.2.LearnLearn3.3.EngageEngage
BuildingBuildingGenuineGenuine
RelationshipsRelationships
Online and Offline
BuildingBuildingGenuineGenuine
RelationshipsRelationships
Online and Offline
Neville Hobson, ABC
www.nevillehobson.com
May 28, 2009
Neville Hobson, ABC
www.nevillehobson.com
May 28, 2009
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