building agency relationships

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Wednesday, 28 April 2010

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Page 1: Building agency relationships

Wednesday, 28 April 2010

Page 2: Building agency relationships

Building Agency Relationships

Wednesday, 28 April 2010

Page 3: Building agency relationships

A bit about Kari:

Originally from Toronto, Canada

Began my ‘UK career’ in London at Global Radio

No agency contacts – not one!

Currently represent 10 of London’s top media agencies

Mantra: people buy people, not advertising!

Wednesday, 28 April 2010

Page 4: Building agency relationships

Top Tips to build relationships amongst your agencies:

Get to know them outside of 9am- 5pm (and remember what they tell you!)

Wednesday, 28 April 2010

Page 5: Building agency relationships

Top Tips to build relationships amongst your agencies:

Differentiate your offer to connect with them

Wednesday, 28 April 2010

Page 6: Building agency relationships

Top Tips to build relationships amongst your agencies:

If you still have difficulty getting a meeting in, send them relevant information to help them look good in front of their clients

Wednesday, 28 April 2010

Page 7: Building agency relationships

In Cinemas Nationwide Now

...or, mock up their client’s product in one of our online spaces...

Wednesday, 28 April 2010

Page 8: Building agency relationships

Fashion & Dress UpGames

My Page Dolls & Games Clubs Magazine Design Shop Help

Home Signup Giftcards

Stardoll

English

AboutStardoll

Stardoll is the largest online community for girls who love fashion,shopping, decorating, creativity, and making new friends fromaround the world.

Members create their own MeDoll avatar, go shopping, dress up,decorate their suite, express themselves creatively and socializewith each other.

Privacy Policy | Kids Privacy Policy | Rules & Safety | Stardolls Sitemap© Stardoll AB 2003-2010. All rights reservedUse of this site signifies your acceptance of the Membership Terms

Your Stuff

Become a member!My PageMeDollPhotosGuestbookAlbum

Shortcuts

FrontpageDolls & GamesClubsMagazineDesignStarplaza

Information

About usAdvertise with usContact usCookies

Help

Top support articlesParent informationRules & SafetyWhat is a Superstar?

Start

Not a member? Sign up here!

Log in

Nickname

••••••••

Remember meForgot password?

Make your MeDoll! Start here!Start here!

Fashion & Dress UpGames

My Page Dolls & Games Clubs Magazine Design Shop Help

Home Signup Giftcards

Stardoll

English

AboutStardoll

Stardoll is the largest online community for girls who love fashion,shopping, decorating, creativity, and making new friends fromaround the world.

Members create their own MeDoll avatar, go shopping, dress up,decorate their suite, express themselves creatively and socializewith each other.

Privacy Policy | Kids Privacy Policy | Rules & Safety | Stardolls Sitemap© Stardoll AB 2003-2010. All rights reservedUse of this site signifies your acceptance of the Membership Terms

Your Stuff

Become a member!My PageMeDollPhotosGuestbookAlbum

Shortcuts

FrontpageDolls & GamesClubsMagazineDesignStarplaza

Information

About usAdvertise with usContact usCookies

Help

Top support articlesParent informationRules & SafetyWhat is a Superstar?

Start

Not a member? Sign up here!

Log in

Nickname

••••••••

Remember meForgot password?

Make your MeDoll! Start here!Start here!

When you finally get in to see them, don’t do death by PPT!

Wednesday, 28 April 2010

Page 9: Building agency relationships

Top Tips to build relationships amongst your agencies:

Reward them properly when a significant spend comes in...take them to money-can’t-buy experiences

Wednesday, 28 April 2010

Page 10: Building agency relationships

Top Tips to build relationships amongst your agencies:

Don’t discount the Grads...they too, will become Account Directors one day

Wednesday, 28 April 2010

Page 11: Building agency relationships

Top Tips to build relationships amongst your agencies:

Play where they play – go to the Media Awards Ceremonies!

Wednesday, 28 April 2010

Page 12: Building agency relationships

Top Tips to build relationships amongst your agencies:

When you get invited to events outside of ‘work do’s’...go!

Wednesday, 28 April 2010

Page 13: Building agency relationships

Top Tips to build relationships amongst your agencies:

and if all else fails, deliver 200 Stardoll cupcakes to your beloved agencies!!!

Wednesday, 28 April 2010

Page 14: Building agency relationships

Wednesday, 28 April 2010