building community tourism strategic partnerships
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Building Community TourismStrategic Partnerships
Presented By
Dr. Peter W. Williams, Director
Centre for Tourism Policy and ResearchSimon Fraser University
The 1st IIPT Caribbean Community Tourism Conference
Strategic Partnerships For MeetingThe Competition
• The Competitive Challenge– industry transformation– competing for opportunity share
The Competitive Response
Partnerships
Strategic Partnership Goals
Strategic Partnership Goals
• Improve community support
• Improve economies of scale
• Improve product options
• Improve market support
Sample Tourism PartnershipsThe Canadian Tourism Commission Product Clubs
“to improve the competitiveness of
small to medium-sized firms in the
global tourism market through strategic
partnerships which provide a
sustainable competitive advantage”
Independent Innkeepers Product Club
Theme: Eco-Cultural Tourism
Position Inns as Eco-Cultural ExperiencesGoal:
“offering not only the best in
accommodation and cuisine, but also
cultural, recreational and entertainment
experiences”
Independent Innkeepers Product Club
Theme:
Intra-Sectoral:
Eco-Cultural Tourism
Position Inns as Eco-Cultural Experiences
• 25 independent inns
Goal:Partners:
• protected natural areas• festivals• wineries
Theme:
Intra-Sectoral: Inter-Sectoral:
Eco-Cultural Tourism
Position Inns as Eco-Cultural Experiences
• 25 independent inns
Goal:Partners:
Independent Innkeepers Product Club
• protected natural areas• festivals• wineries
Theme:
Intra-Sectoral: Inter-Sectoral:
Eco-Cultural Tourism
Position Inns as Eco-Cultural Experiences
• 25 independent inns
Goal:Partners:
• watersport outfitters• cycling tour operators• craft artisans• antique retailers• universities• golf courses
Independent Innkeepers Product Club
Theme:
Intra-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Accommodation providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Accommodation providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Cuisine providers
• Accommodation providers• Cuisine providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Culture leisure providers
• Accommodation providers• Cuisine providers• Culture leisure providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Retail providers
• Accommodation providers• Cuisine providers• Culture leisure providers• Retail providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Festival providers
• Accommodation providers• Cuisine providers• Culture leisure providers• Retail providers• Festival providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Cycling providers
• Accommodation providers• Cuisine providers• Culture leisure providers• Retail providers• Festival providers• Cycling providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Farmers’ markets
Strategic Partnership Traits
• Competitive within their industry
• Willing to share resources
• Willing to share best practices
• Willing to link strategic strengths
• Demonstrate credibility/integrity
Thanks So
Much!
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