build your voice online

Presented by:

Ethan ChazinPresident & Founder

The Chazin Group, LLC

Build A Compelling Voice Online

Be Authentic

• Follow, like, Re-tweet…SUPPORT people online, that you know and have relationships with offline.

• Be an advocate online for the same causes that you support offline.

• Engage in group discussions online on user forums and chat rooms.

Support Offline Relationships

Blog

What’s a Brand?

A PROMISE

Memorable Invaluable

Unique

Brands Matter

Promote Others

Use Video

Use Video

Join Online Communities to

Follow Your Industry

The Chazin Group The Chazin Group

• Can be established quickly.• Used to build stronger customer

relationships.• Good for building customer

awareness and encouraging exploration and commitment.

Online Communities

Monitor Your Evolving Brand

The Chazin Group The Chazin GroupMonitor Your Evolving BRAND

The Chazin Group The Chazin GroupWatch Your Brand Grow (Online)

The Chazin Group The Chazin GroupMonitor Your Evolving BRAND

The Chazin Group The Chazin GroupMonitor Your Evolving BRAND

Build a Strategy

Know WHEN and WHERE your ideal

customers “hang out” so you can spend time

together online.

Your Strategy

• Develop a strategy.• Learn by trial and error.• Engage others, solicit feedback, contribute, have CONVERSATIONS.• Be committed.• HAVE FUN!

In Summary…