build your voice online
DESCRIPTION
Ethan Chazin, Founder and President of The Chazin Group. discuses the importance of building a voice online in this presentation.TRANSCRIPT
Presented by:
Ethan ChazinPresident & Founder
The Chazin Group, LLC
Build A Compelling Voice Online
Be Authentic
• Follow, like, Re-tweet…SUPPORT people online, that you know and have relationships with offline.
• Be an advocate online for the same causes that you support offline.
• Engage in group discussions online on user forums and chat rooms.
Support Offline Relationships
Blog
What’s a Brand?
A PROMISE
Memorable Invaluable
Unique
Brands Matter
Promote Others
Join Online Communities to
Follow Your Industry
The Chazin Group The Chazin Group
• Can be established quickly.• Used to build stronger customer
relationships.• Good for building customer
awareness and encouraging exploration and commitment.
Online Communities
Monitor Your Evolving Brand
The Chazin Group The Chazin GroupMonitor Your Evolving BRAND
The Chazin Group The Chazin GroupWatch Your Brand Grow (Online)
The Chazin Group The Chazin GroupMonitor Your Evolving BRAND
The Chazin Group The Chazin GroupMonitor Your Evolving BRAND
Build a Strategy
Know WHEN and WHERE your ideal
customers “hang out” so you can spend time
together online.
Your Strategy
• Develop a strategy.• Learn by trial and error.• Engage others, solicit feedback, contribute, have CONVERSATIONS.• Be committed.• HAVE FUN!
In Summary…