build your voice online

Download Build Your Voice Online

Post on 12-Jan-2015




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Ethan Chazin, Founder and President of The Chazin Group. discuses the importance of building a voice online in this presentation.


  • 1. Presented by: Ethan Chazin President & Founder The Chazin Group, LLC Build A Compelling Voice Online

2. Be Authentic 3. Follow, like, Re-tweetSUPPORT people online, that you know and have relationships with offline. Be an advocate online for the same causes that you support offline. Engage in group discussions online on user forums and chat rooms. Support Offline Relationships 4. Blog 5. Whats a Brand? 6. A PROMISE 7. Memorable Invaluable Unique 8. Brands Matter 9. Promote Others 10. Use Video 11. Use Video 12. Join Online Communities to Follow Your Industry The Chazin GroupThe Chazin Group 13. Can be established quickly. Used to build stronger customer relationships. Good for building customer awareness and encouraging exploration and commitment. Online Communities 14. Monitor Your Evolving Brand 15. The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND 16. The Chazin GroupThe Chazin GroupWatch Your Brand Grow (Online) 17. The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND 18. The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND 19. Build a Strategy 20. Know WHEN and WHERE your ideal customers hang out so you can spend time together online. Your Strategy 21. Develop a strategy. Learn by trial and error. Engage others, solicit feedback, contribute, have CONVERSATIONS. Be committed. HAVE FUN! In Summary