build your social strategy - after...

BUILD YOUR SOCIAL STRATEGY

February 22, 2016

AGENDA •  Building a Community •  KPIs, ROI, and Sales •  Customer Experience •  Take Your Social Media to the Next Level

BUILDING A COMMUNITY

BUILDING A COMMUNITY THE FIVE W’S (AND ONE H)

•  Growth •  Retention •  Customer

Service •  Feedback •  Brand •  Etc.

•  Fitness expertise

•  Engaging content

•  Shareable content

•  Insider info

•  Facebook •  Instagram •  Twitter •  Snapchat •  Pinterest •  Spotify •  Soundcloud

•  Tumblr •  LinkedIn •  Google+ •  WordPress •  Etc.

WHY? WHAT? WHO?

•  Commute times

•  Early morning, late at night

•  Noon •  International

times

•  Cross promote

•  Email •  In product •  Partnerships

WHEN? HOW? WHERE?

•  Women (mostly)

•  Late twenties

•  Active, busy people

KPIS, ROI AND SALES

KPIS, ROI AND SALES MEASURE YOUR SUCCESS

•  Policies and Fees •  Beyonce

•  City Launches

Listen •  Growth •  Retention •  Subscribers

Establish KPIs

•  Weekly Check-ins •  Monthly Check-ins •  Spot checks

Report & Analyze •  Scheduling tools •  Content Calendars

•  CX support.

Support Your Community

CUSTOMER EXPERIENCE

CUSTOMER EXPERIENCE CREATE AND RESPOND

ESTABLISH A VOICE CONTENT CREATION ENGAGEMENT

TAKING YOUR SOCIAL MEDIA TO THE NEXT LEVEL

TAKING YOUR SOCIAL MEDIA TO THE NEXT LEVEL ACTIVATE THE COMMUNITY

•  Ambassador Program •  Blogger/Influencer Network

Leverage •  Welcome Series •  Events & Meetups

Position

•  Refer a Friend •  Engaging Content/Insider Access

•  Promotions & Giveaways

Cultivate

LET’S STRATEGIZE!