build sale engine - preview
Post on 29-Jun-2015
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Course Overview
PROLOGUE………………………………………………………………..1
I – Why People Buy ................................................... 3
II – To Go Faster, Stop Running ............................... 4
III – How to Download Your Client’s Brain ......... 5
IV – Why Words Sell .................................................. 6
V – The Perfect Funnel Design ................................. 7
VI – Fuel: It Ignites Your Engine .............................. 8
VII – Promotion: How to Accelerate ...................... 9
VIII – What Gets Tracked, Makes Money ........... 10
IX – Mistakes: Common Issues to Avoid ............. 11
X – Advanced ............................................................ 12
EPILOGUE .................................................................. 301
Note: These course lessons are told in the form a story
I – Why People Buy What you will learn in this lesson:
The only 2 reasons people buy
Why great marketers build “roads”
This one mistake that ruins most marketers…
Tim Arnold stood outside of a Starbucks somewhere in
the heart of Brooklyn, a hand on his hip, a bead of
sweat dripping down the side of his head.
If this small discomfort was the price he had to pay then
so be it. Today, he was willing to wait.
II – To Go Faster, Stop Running What you will learn in this lesson:
What are the components of a sales engine?
What kind of “fuel” is required?
2 types of growth, and how a sales engine is
different from a car engine
There was a pause.
“Would you like another cup of coffee before we
continue Mr. Marigold?” Tim asked.
“Please.”
III – How to Download Your Client’s Brain
What you will learn in this lesson:
How preparation wins the war
The step-by-step process you can use to
“download” your target customer’s brain
Why a two-step sales process is essential
IV – Why Words Sell
What you will learn in this lesson:
Why you need to write first, design later…
“Range” – the most underappreciated
marketing concept
The perfect website sales copy template (with
examples)
Why a two-step sales process is essential
How to do copywriting for SEO
V - The Perfect Funnel Design
What you will learn in this lesson:
Why design style and being unique matters to
your bottom-line
The exact visual recipe for a high converting
website and landing page
Tools, templates, and examples to help you
build and launch a high-converting design
faster.
“Let’s step outside from some fresh air,” said Marigold.
“This is too much information to absorb while sitting in
one place.”
VI – Fuel: How to Ignite Your Engine
What you’ll learn in this lesson:
The most sustainable way to drive targeted
traffic to your website (regardless of an ad
budget)
How to avoid guessing, generate ideas and
select the perfect topic
How to write content that’s guaranteed to
attract AND convert
Tim stopped taking notes and leaned back in his chair.
VII – Promotion: How to Accelerate What you’ll learn in this lesson:
Why writing great content is only 50% of the
equation
The Layered Promotion Technique (the initial
promotion… done in a logical order)
How to attract links and social shares using the
Advanced Platforming Technique
(Marigold took a sip of his coffee and continued)
VIII – What Gets Tracked, Makes Money What you’ll learn in this lesson:
The 2 best performance tracking tools (and one
you actually “build” yourself)
How performance tracking naturally increases
your confidence and helps you accelerate faster
How to create you’re a custom analytics
dashboard and make it like your own “status
report command center”
“Ok, Tim. You have almost all the necessary tricks, tools,
and know-how necessary to enter your market and
make a huge, compounding impact.”
IX – Mistakes: Common Issues to Avoid What you’ll learn in this lesson:
The 9 most common reasons people fail to
successfully build a sales engine for their
businesses…
And how you can avoid the same issues by
being aware them
Tim, I haven’t mentioned this until now but you should
know that you are not the only entrepreneur or
business owner I’ve mentored like this.
X – Advanced What you’ll learn in this lesson:
How to 12x your conversion rate
“The Sunflower Technique”
How to increase traffic with BUYER intent
Advanced email autoresponder strategies
“Deep” Link Building
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