broekman communications - real estate marketing

Real Estate

Design :: Print :: Web :: Social Networks

Marketing Agency

MARKETING + CREATIVE = BROEKMAN

-|- Founded as a full-service marketing/pr agency in August 2000

-|- Evolved into creative agency over past 5 years

-|- Specialized niche in working with Real Estate Industry, Corporate, and Entertainment

-|- Services include:

•  Brand Management & Marketing Consulting

•  Identity & Anniversary Campaigns

•  Website Development

•  Graphic Design & Printing

•  Advertising – Print, Web and Grassroots

•  Social Networks & Online Media Advertising Page 1

REAL ESTATE INDUSTRY EXPERIENCE Developers: •  Weintraub Financial Services Identity Campaign

•  TDG Corp Identity Campaign

•  Malibu Lumber Yard Graphics & Signage Program

•  Elite Home Builders

•  Advanced Builder LA

Public Relations:

•  Consensus Planning Group

•  Congress for the New Urbanism

Residential:

•  Coldwell Banker

•  ReMax on the Boulevard

•  Pinnacle Estate Properties

•  Bay Side Properties

•  OwenSells.com

•  Lightning Rentals Page 2

Commercial: •  Marcus & Millchap

•  Rosano & Partners

•  Creative Environments of Hollywood

•  310 Development Company

Financial - Lending & Mortgage:

•  Stewart Title

•  Ridgegate Mortgage

•  Skyline Funding

•  North American Financial Solutions

Home Improvement:

•  3-B’z Painting

•  3-B’z Maintenance

•  4D Construction

•  Family real estate investment support

LAND USE & ENTITLEMENT MARKETING/PR

Consensus Planning Group •  Launched 20th anniversary campaign.

•  Developed and executed multi-tiered marketing & PR plan.

•  Relaunched company at PCBC 2006.

•  Directed marketing/design for major projects including John Laing Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others.

•  Revamped all marketing materials, including new logo development, collateral, & style guide.

•  Managed all client /project marketing, creative and printing.

•  Clients include major real estate developers, public affairs/pr agency contractors, city/county/government entities and private parties seeking land use and transportation consultation, community relations programs and public relations assistance.

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CITY PLANNING/POLITICAL EXPERIENCE

Congress for the New Urbanism – provide alternatives to urban sprawl. Conference caters to City Planners, Architects, Politicians, and Environmentalists.

• Produced first annual CNU Civic Art Awards & Gala and end of conference party in conjunction with the Congress for the New Urbanism’s CNU XIII conference in Pasadena, California in June 2005. Civic Art Awards honored:

 | Phil Angelides, California State Treasurer - Lifetime Achievement

 | Rick Cole, City Manager, City of Ventura - Policy and Implementation

 | Frank Gehry, Architect / Craig Webb - Physical Design*

 | Natural Resources Defense Council (NRDC) - The Environment (Joel Reynolds, LA Executive Director)

 | Antonio Villaraigosa, Los Angeles Councilman – Transportation

References: Liz Moule & Stefanos Polyzoides of Moule & Polyzoides Peter Calthorpe of Calthorpe & Associates. CNU President John O. Norquist (former Mayor of Milwaukee, Wisconsin) Hank Dittmar, Chief Executive of the Prince’s Foundation for the Built Environment Page 4

SHOPPING CENTER EXPERIENCE

•  Multiple Shopping Center Design Projects

•  Malibu Lumber Yard – contract since March 2008

•  Several clients/subbing (NDAs in affect) - Graphic Design & Signage Program for

new upscale shopping centers in California

- Site plan includes Pylon, Monument and Directory signage

- Tenant Renovation includes New Logo development and New Tenant Signage programs

- Recon and manage approvals with city planning departments

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SHOPPING CENTER EXPERIENCE

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SHOPPING CENTER EXPERIENCE

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CORPORATE RE IDENTITY CAMPAIGNS

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REAL ESTATE INDUSTRY EXPERIENCE

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Coldwell Banker's 100th Anniversary Campaign •  Managed 100th Anniversary Campaign for Porter Ranch

and Northridge offices •  Developed 12 postcard direct mail postcard campaign

showcasing Coldwell Banker to the community •  Started recruitment program soliciting agents from

competitive companies •  Directed all design, copywriting, printing and

fulfillment •  Coordinated closely with Connecticut headquarters

on all approvals; highly political then!

PARTNERSHIP SINCE JUNE 2005

-|- Creative Director & Marketing Director for four years

-|- 20th Anniversary Campaign; Grand-opening for 3 of 6 offices

-|- Established identity, logo, style guide & campaigns:

I.  Pinnacle Estate Properties Inc.

II.  Estate Division

III.  Ridgegate Mortgage

-|- Supported over 350 agents to date

-|- Developed Company Listing Presentation & Agent Powerpoint

-|- Overseen over 150 agent and company direct mail & advertising campaigns, including Encino’s agent recruitment campaigns

-|- Managed numerous agent identity campaigns, including logo, business cards, letterhead, postcards - listings/solds, mailers, flyers, brochures, drops, cmas, door hangers, websites, etc.

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Real Estate Design

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REAL ESTATE DESIGN CONT.

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ELITE HOME BUILDERS - BROCHURE + WEB :: ONE DESIGN

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Web 12-page brochure

ROSANO & PARTNERS

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ADVANCED BUILDER LA

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CREATIVE ENVIRONMENTS OF HOLLYWOOD

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Commercial Painting Company

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EXTENSIVE WEB DEVELOPMENT

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NON REAL ESTATE WEB EXP.

ENTERTAINMENT EXPERIENCE •  Screen Actors Guild Foundation –

“Brokeback Mountain” benefit premiere, Launch $5m capital campaign

•  New Line Cinema “New World” Benefit Premiere for First Americans in the Arts

•  J. Paul Getty Center “Coming of Age” Exhibit Launch

•  North Hollywood Theatre & Arts Festival

•  International Student Film Festival

•  Storyopolis

•  Columbia Pictures

•  Sony Pictures Digital - Screenblast

•  DreamWorks Animation

•  Universal Studios – marketing for over 48 feature film titles hitting ppv/vod window Page 20

NON-PROFIT EXPERIENCE •  University Synagogue –Website; marketing retainer since 09-2007 •  Beth Emet (Chicago, IL) – MMOTW, School Reg, Support x 4

•  Bet Tzedec (Toronto, Canada) – MMOTW, Event Reg, School Reg

•  Temple Sholom - MMOTW

•  Membership Management Services (Los Angeles, CA) – Identity Campaign & New Website

•  Valley Beth Shalom (Encino, CA) – Nursery School logo, Parents Association, Chesed Connection, Website Committee

•  OpenSpace.com –Temple Aliyah & VBS special needs

•  American Jewish University (formerly University of Judaism) (Alumni Association, 50th Anniversary, Development, Website)

•  Zimmer Children's Museum

•  Valley Cities Jewish Community Center

•  Kabbalah Centres International

•  Anti-Defamation League

•  B’nai B’rith Youth Organization + Habonim Dror Page 21

OTHER DESIGN EXPERIENCE

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THANK YOU

FOR

YOUR

CONSIDERATION! Page 23