brighton seo 2013 content outreach looking beyond the link - 11.04.2013 - v8 final

CONTENT OUTREACHLOOKING BEYOND THE LINK

PAK HOU CHEUNGORGANIC SEARCH STRATEGIST

BLUEGLASS.COMBrighton SEO – April 2013

2012 WAS THE YEAR OF THE PENGUIN

BREAK DOWN THE SILOS

?

CONTENT STRATEGY

DIGITAL PR

SOCIAL MEDIA

YOUR BRAND NEEDS TO BE AT THE CORE

YOUR BRAND

CONTENT STRATEGY

DIGITAL PR

SOCIAL MEDIA

BEFORE YOU GO CONTENT MARKETING

CRAZY

FURTHER TIPS: http://www.blueglass.com/blog/link-building-post-penguin/

START WITH A BACKLINK AUDIT

RESULTS

TYPES OF LINKS IDENTIFIED & REMOVED

- Site-wide links- Directory- Social Bookmarks- Article Directory

Example Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.

GOOGLE INCREASE IN RANKINGS

Example Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.

BING DECREASE IN RANKINGS

CONSIDER A DIFFERENT STRATEGY

CONTENT OUTREACH & ENGAGEMENT

STAYING AHEAD OF THE GAME

PAK HOU CHEUNGORGANIC SEARCH STRATEGIST

BLUEGLASS.COMThinkVisibility - MARCH 2013

Don’t rush straight intocontent marketing

Analyse & fix the links & content you have already

READ MORE OFF SITE : http://www.blueglass.com/blog/link-building-post-penguin/READ MORE ON SITE : http://uk.blueglass.com/blog/content-auditing/

Then you can execute a content strategy from a

solid platform