brighton seo 2013 content outreach looking beyond the link - 11.04.2013 - v8 final
DESCRIPTION
Pak Hou Cheung's - BrightonSEO - lightening round presentation in regards to content outreach lookking beyond the link.TRANSCRIPT
CONTENT OUTREACHLOOKING BEYOND THE LINK
PAK HOU CHEUNGORGANIC SEARCH STRATEGIST
BLUEGLASS.COMBrighton SEO – April 2013
2012 WAS THE YEAR OF THE PENGUIN
BREAK DOWN THE SILOS
?
CONTENT STRATEGY
DIGITAL PR
SOCIAL MEDIA
YOUR BRAND NEEDS TO BE AT THE CORE
YOUR BRAND
CONTENT STRATEGY
DIGITAL PR
SOCIAL MEDIA
BEFORE YOU GO CONTENT MARKETING
CRAZY
FURTHER TIPS: http://www.blueglass.com/blog/link-building-post-penguin/
START WITH A BACKLINK AUDIT
RESULTS
TYPES OF LINKS IDENTIFIED & REMOVED
- Site-wide links- Directory- Social Bookmarks- Article Directory
Example Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
GOOGLE INCREASE IN RANKINGS
Example Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
BING DECREASE IN RANKINGS
CONSIDER A DIFFERENT STRATEGY
CONTENT OUTREACH & ENGAGEMENT
STAYING AHEAD OF THE GAME
PAK HOU CHEUNGORGANIC SEARCH STRATEGIST
BLUEGLASS.COMThinkVisibility - MARCH 2013
Don’t rush straight intocontent marketing
Analyse & fix the links & content you have already
READ MORE OFF SITE : http://www.blueglass.com/blog/link-building-post-penguin/READ MORE ON SITE : http://uk.blueglass.com/blog/content-auditing/
Then you can execute a content strategy from a
solid platform