brian halligan shares 7 remarkable nuggets in inbound 2014 keynote (slideshare)

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Courtesy of

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“Brian Halligan Shares

7 Remarkable Nuggets

in INBOUND 2014 Keynote”

SPHomeRun.com

Halligan Talked

About Why Success

With Inbound

Marketing

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

is a Function of the

Width of Your Brain,

Not the Width of

Your Wallet

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

And Halligan

Recommended That

You Use Content to

Build a Moat Around

Your Business

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

But There Were

2 Things About That

Webinar, at Least

on Reviewing the

Notes 4 Years Later:

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

1. Differentiated

But Not

Remarkable

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

2. Bizarre Date

Coincidence

for Me

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Brian Halligan

Presents a Webinar

That Mentions

Remarkable

Four Times

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

1. Write Very

Remarkable,

Interesting Stuff

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

2. Blogs Need

to Be Snarky,

Remarkable, and

Very Specific

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

3. Remarkable

Content Gets

Shared More

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

3. Create a Ton of

Remarkable

Content Because

You Want Other

People Online

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

3. …to Remark

About Your

Content

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

What Remarkable

Nuggets Did

Hubspot’s

Co-founder and CEO

Have to Share?

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

(1) Use Inbound

Marketing to

Take Down the

800 Pound Gorilla

in Your Market

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

(2) Accept that

Prospects Today

Have All the Power

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

(3) Forget What

You Know About

the Challenges

of Using CRM

Software

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

(4) Change Sales

by Addressing the

Sales Perspective,

Sales People, and

the Sales Platform

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

(5) Change Sales by

Turning Information

Asymmetry into

Information Parity

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

(6) Aim to Help

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

(7) Admit That

CRM Systems

Today Don’t Help

with Prospecting

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

What Did You Find

Most Remarkable

About Brian

Halligan’s INBOUND

2014 Keynote?

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Was it One of the

Nuggets Above?

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Or Perhaps It Was

His Dramatic Entry

With Hubspot

Co-founder & CTO

Dharmesh Shah --

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Rising Up onto the

Stage in Hubspot

Orange-colored

British-style

Payphone Booths?

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Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.

SPHomeRun.com

Let Us Know Your Thoughts

in the Comments Box

Below

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