Ac! 1

Foundation

Brian HalliganCEO & Founder

Hubspot

Massive Marketing Momentum

Brian Halligan @bhalligan

Outbound v Inbound Marketing

6 Steps To Viral Growth

Inbound Marketing Machinery

Traditional Marketing

Traditional Marketing Is Dead

800-555-1234!Annoying!Salesperson!

The Market Is Here Now

Outbound Marketing •  Telemarketing

•  Trade shows

•  Direct mail

•  Email Lists

•  Print/radio ads

•  Traditional PR

Inbound Marketing •  SEO / SEM

•  Blogging

•  Social Media

•  Viral Videos

•  Freemium

•  Trials

6

Transformation

@bhalligan

OWN

!"#$%&'(# )******************+,-.$/$.%,# !""""""""""""""""""!%,-'(#.%,# #$%#""""""""""""0'$*0'1*!"#$%&'(# 2******************

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6 Steps To Viral Growth

Step 1

http://www.youtube.com/watch?v=4-lGe5MnBlY

Step 2

•  8 Marketing Tips From An Olympic Gold Medalist

•  Vs

•  Colleen’s Tuesday AM Thoughts

Source: Data from the Science of Blogging - http://bit.ly/ezRm8w

Blogosphere Virality

Source: Data from the Science of Blogging - http://bit.ly/ezRm8w

Twitter Virality

Step 3

Step 4

• Valuable • Easy • Prominent • Action Oriented

Step 5

Step 6

Inbound Marketing Machinery

Freemium Blog Cmmty SEO Paid

HubSpot Landing Page Leads

Qualified Leads

Demos / Customers

Social

Un-Qualified Leads

Scoring

Nurturing

Did not buy

Modern Marketing System

Marketing

Get Found Content

R Burnes

R Corliss

Freemium

D Zarrella

E Hebert

Convert

J Hopkins

E Mirman

Partners

P Caputa

C Ortenberg

Evangelist

K Knipp

Modern Marketing Org

Leads SLA Drives Sales Hire

Measure Often. Evolve Fast

Donʼt Dip Your Toe In The Water.

Jump in ALL THE WAY.

4,000 Customers

Q1 2007 Q3 2010

Thank You!

“If you wait until there is another case study in your industry, you will be too late”

- Seth Godin